The Source


Effective Crisis Management: Ten Tips from a 20-Year Industry Expert

“I have a crisis. Can you help me?” Nationally-recognized crisis communications expert Joan Gladstone, APR, Fellow PRSA, has heard this question many times over the course of her career.  As PR professionals, how do you avoid a collision course between speed and accuracy in a crisis, prepare CEOs to communicate with empathy and compassion, and […]

Inspiring a Conversation about Leadership

By Erik Fallis, MPA, APR Director of Executive Writing and Speechwriter The California State University Timothy P. White was told that college wasn’t for him. He proved the doubters wrong, attending Diablo Valley Community College, Fresno State, Cal State East Bay and UC Berkeley. A successful career in science and academia followed. Now, as chancellor […]

The Power of Influencer Marketing

Last month, OCPRSA was lucky to spend a morning learning The Power of Influencer Marketing with industry experts, Marco Hansell, CEO/Founder of Speakr, Jeremy Shih, Director of Marketing at Mediakix, and Valerie Wasveiler, Account Executive at Mediakix. With coffee and a notepad in hand, we were all sitting at the edge of our seats as […]

It’s Our Time to Lead the Change

By Neil Foote President, National Black Public Relations Society EDITOR’S NOTE: As part of the Diversity Committee’s “Real Talk” Initiative, OCPRSA will be featuring monthly blogs where leading communications professionals will be speaking candidly about issues that affect diversity and inclusion in the public relations profession. In honor of Black History Month, Neil Foote, president […]

PRSA 2016 Leadership Rally and Assembly

In October, current OCPRSA President Robin Wachner and President-Elect, Brenda Springer, APR, along with OCPRSA Western District Representative Dan Nasitka attended the PRSA 2016 Leadership Rally and Assembly in Indianapolis, Indiana as voting delegates. The Leadership Assembly, the annual stakeholder meeting of PRSA, is a vital part of governance for the Society. Leaders from all sectors of the Society — […]

2016 PROTOS Awards Ceremony Celebrates Discovery of PR Excellence

Orange County’s public relations and marketing communications professionals honored out-of-the-box tactics and programs at the 41st annual Protos awards ceremony at Discovery Cube Orange County in Santa Ana on Friday, Sept. 23. Brian Calle, opinion editor of the Southern California News Group, presented 26 award of excellence trophies and 21 top prize PROTOS awards in […]

OCPRSA Represented at National Conference in Atlanta

Submitted by Robin Wachner, OCPRSA President-Elect Earlier this month, current OCPRSA President Jenny Wedge and President-Elect, Robin Wachner, along with OCPRSA past-President and Immediate Past Chair, PRSA Western District, Katie Coates, APR, had the opportunity to attend the PRSA 2015 Leadership Assembly in Atlanta, GA as voting delegates. The Leadership Assembly, the annual stakeholder meeting […]

Cal State Fullerton Public Relations Program Earns 3rd CEPR Certification

There are only 39 universities in the world that have earned the Public Relations Society of America’s recognition for excellence in public relations education. California State University, Fullerton is one of those universities. For the third time, CSUF’s Department of Communications has earned  PRSA’s Certification for Education in Public Relations. The CEPR recognition was presented […]

America’s Dynamic Diversity and What it Means for PR Professionals

Posted by OCPRSA Board Member Ted Nguyen on PRSAY We’re living in one of the most-interesting times in American history. And for the public relations professionals, it means tapping into the tremendous opportunities for further human development, risk alienation or, far worst, becoming irrelevant in today’s ever-changing world. To gain insights into what the future […]