The Source


Pay Attention to the Young PR Guns

By Les Goldberg, APR Les Goldberg Public Relations During my lifetime, I have seen the invention of television, the beginning of the end of print journalism, the introduction and proliferation of the personal computer and cell phones, and the birth of social media.  As a public relation practitioner for the past 50 years, I can […]

‘The Hero’s Journey’ Workshop Enhances PR Professionals Storytelling Efforts

By Stephanie Thara Gary Goldhammer, Director of Creative Strategy for Hill+Knowlton Strategies US, kicked off the “Hero’s Journey” Writing Workshop this morning with a jolt of energy as he passionately explained why storytelling should be the centerpiece of each and every public relations and marketing campaign. “Storytelling matters because you feel it,” said Goldhammer. “People […]

Unleash the Power of Your Imagination

By Sara Peary Last month, OCPRSA was lucky enough to have Todd Cooley, APR, to discuss the crucial role of creativity — which he considers “The 21st century skill.” After examining the neurobiological underpinnings of creativity and discussing how we unintentionally inhibit creative thinking in ourselves and others, here are top takeaways from his insightful […]

Let’s Be Real about Diversity (Or The Lack Thereof)

By Stephanie Thara 
Communications Manager, Western Growers 
Diversity Chair, OCPRSA The Diversity Committee recently held its first event of the year, in conjunction with the YoPro Committee, and I have to tell you, it was a breath of fresh air. Hearing the 20 or so students from universities throughout Orange County talk about the importance […]

Does O’Reilly Factor into Diversity in PR?

By Jim Delulio President, PR Talent The firing of Fox commentator, Bill O’Reilly is more the result of the economic impact of his actions than any real moral outrage on the part of Fox News. When angry consumers, amplified by social media started pressuring advertisers, ad dollars left the show and Mr. O’Reilly soon followed. […]

Effective Crisis Management: Ten Tips from a 20-Year Industry Expert

“I have a crisis. Can you help me?” Nationally-recognized crisis communications expert Joan Gladstone, APR, Fellow PRSA, has heard this question many times over the course of her career.  As PR professionals, how do you avoid a collision course between speed and accuracy in a crisis, prepare CEOs to communicate with empathy and compassion, and […]

Inspiring a Conversation about Leadership

By Erik Fallis, MPA, APR Director of Executive Writing and Speechwriter The California State University Timothy P. White was told that college wasn’t for him. He proved the doubters wrong, attending Diablo Valley Community College, Fresno State, Cal State East Bay and UC Berkeley. A successful career in science and academia followed. Now, as chancellor […]

The Power of Influencer Marketing

Last month, OCPRSA was lucky to spend a morning learning The Power of Influencer Marketing with industry experts, Marco Hansell, CEO/Founder of Speakr, Jeremy Shih, Director of Marketing at Mediakix, and Valerie Wasveiler, Account Executive at Mediakix. With coffee and a notepad in hand, we were all sitting at the edge of our seats as […]

It’s Our Time to Lead the Change

By Neil Foote President, National Black Public Relations Society EDITOR’S NOTE: As part of the Diversity Committee’s “Real Talk” Initiative, OCPRSA will be featuring monthly blogs where leading communications professionals will be speaking candidly about issues that affect diversity and inclusion in the public relations profession. In honor of Black History Month, Neil Foote, president […]