OC/PRSA Diversity Resources

Diversity Links

• National PRSA Diversity Committee
• Hispanic Ad
• New American Media
• Hispanic PR Association
• 400 Words on Diversity and Public Relations
• Public Relations Diversity Job Channels on DiversityWorking.com and Diversity.com
• Hispanic Marketing and Communication Association
• Institute for Public Relations
• National Survey of Multicultural Practitioners
• Diversity.com

Articles

Diversity Statistics

• U.S. Hispanic Market Facts

  There are 44.3 million Hispanics living in the U.S. or 15% of the population.

  By 2050, it's estimated that there will be 102 million Hispanics in the U.S.

  The median age of the Hispanic population in 2006: 27.

  The purchasing power of Hispanics will exceed $1 trillion by 2008; a 55% increase over 2003 levels.

  56% of all Hispanic households are Spanish dominant, 26% are equally Spanish and English bilingual and 18% are English only or more than Spanish.

• African American Market Facts

  There is an estimated 40.2 million African Americans in the U.S. That represents 13.4% of the total U.S population.

  By 2050, it's estimated that there will be 61.4 million African Americans in the U.S.

  It's estimated that by 2010, African Americans will have a purchasing power of $981 billion.

  There are more than 10 million African Americans online.

• Asian American Market Facts

  There is an estimated 14.4 million Asian Americans in the U.S. That represents 5% of the total U.S. population.

  By 2050, it's estimated that there will be 33.4 million Asian Americans in the U.S.

  Chinese Americans are the largest segmented population, followed by Filipinos and Asian-Indians.

  It's estimated that by 2011, Asian Americans will have a purchasing power of $622 billion.

  Asian Americans are the heaviest daily internet users among all U.S.

  multicultural markets.

  Sources: Nielsen Media Research, U.S. Census Bureau, Synovate, 2006 Pew Hispanic Center: Latinos Online, Selig Center, and Packaged Facts

• California
• Orange County

Links to Local Resources
Orange County Chapter Members Offer Services to Reach Diverse Publics
If you have a service or program that assists businesses in reaching diverse markets and would like to be listed on our webpage, please contact: Angela Burrell at aburrell@cox.net or (714) 813-5109.