Under the Influence: The Power of Influencer Marketing
February 23 @ 7:30 am - 9:00 am
Looking to drive your brand’s message to a larger market through trustworthy sources? Discover what you need to know about influencer marketing from industry experts during our breakfast panel. You’ll hear case studies and insights from successful campaigns and gain key takeaways to reach larger audiences, create content that resonates and leverage the power of marketing word-of-mouth. If you’re seasoned at working with influencers, new to the space, or somewhere in between, you’ll leave this event equipped to provide added value to your clients or company.
Marco Hansell, CEO/ Founder of Speakr
Marco Hansell is Chief Executive Officer and Founder of Speakr, which has been providing influencer marketing solutions and content creation for Fortune 500 brands since 2010. After founding a digital agency in 2003 that helped launch the digital careers of many Grammy award-winning artists, Hansell has since developed many new media technologies to promote and monetize digital brands. Constantly ahead of the curve in technology development, Hansell developed strategies such as digital street teams, online fan clubs, widget distribution channels, viral video promotions, live artist chats, vanity phone numbers which all lead him to build the cornerstone for programmatic influencer marketing today. With a deep understanding of social media, product innovations, and word-of-mouth marketing, combined with a network of strong connections within media and entertainment, and the winning of high profile clients such as Microsoft, Warner Bros, and Omnicom Media Group, Marco has led Speakr to become the 79th fastest growing technology company in North America.
Jeremy Shih, Director of Marketing, Mediakix
Jeremy Shih is the Director of Marketing at Mediakix, one of the leading influencer marketing agencies connecting the world’s top brands with passionate socially-engaged audiences through social media influencers, influencer marketing, YouTube influencers, top lifestyle bloggers, and Instagram influencers. The Mediakix network of publishers includes thousands of blogs, YouTube, and Instagram channels in the fashion, home, design, lifestyle, men’s, travel, photography, and tech space that reaches an audience of over 25 million fans. Mediakix’s influencer marketing clients include Fairmont, Hallmark, Seriously Digital, Blue Apron, David Yurman, Sleep Number, LG, Baidu, and many more. Mediakix publishes thought leadership on influencer marketing, related industry trends, and conducts original market data research in the space.
Thursday, February 23, 2017
7:30 a.m. ~ Continental Breakfast and Networking
8:00 a.m. – 9:00 a.m. ~ Program
Discovery Cube Orange County
2500 N. Main Street, Santa Ana
COST with PAYMENT by FEBRUARY 21:
$20 OCPRSA Members
$10 PRSSA Students
Note the OCPRSA member rate is offered only to chapter members. Non-member guests of members should pay the non-member rate. Thank you!
After February 21 no refunds are available and each ticket is an additional $5.
Please register and prepay below using PayPal (additional processing fee applies); or, email info@OCPRSA.org followed by a check payment to OCPRSA, P.O. Box 422, East Irvine 92650 to arrive by the advance reservation deadline.