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PROTOS 2009

Protos 2009

Orange County’s PROTOS statue has trotted the globe and made tour stops around the world before arriving at Rancho Las Lomas for PASSPORT TO PROTOS 2009. Find out where OC's roaming PROTOS statue traveled this year!

Where is PROTOS?

  • Event
    Overview
  • Awards
     
  • Entry
    Guidelines
  • Submit
    Your Entry
  • Sponsorship
    Opportunities
  • Committee
    Roster

VOLUNTEERS NEEDED FOR AWARDS JUDGING

This fall, OC/PRSA will be judging awards entries for another PRSA chapter.  Public relations professionals with 5 or more years of PR experience, especially those who have earned their APR, are invited to serve as volunteer judges.  A series of weekday evening judging sessions will be held on the following dates:

Wednesday, October 28
5:30 – 8:30 p.m. at Global Results Communications in Irvine

Monday, November 2
5 – 8 p.m. at Westbound Communications in Orange

Thursday, November 5
5 – 8 p.m. at Westbound Communications in Orange
5:30 – 8:30 p.m. at Global Results Communications in Irvine

Monday, November 9
5 – 8 p.m. at Westbound Communications in Orange

Wednesday, November 11
5:30 – 8:30 p.m. at Global Results Communications in Irvine


Volunteers may schedule a convenient time to attend a judging session, or they many check out awards entries for judging within one week’s time. 
Please e-mail protos@ocprsa.org to volunteer as a judge this fall.


PASSPORT to PROTOS Event Highlights


Orange County's PR globetrotters enjoyed one unforgettable adventure during the 34th Annual PROTOS Awards at Rancho Las Lomas in Silverado on Friday, June 26.  A complete list of winners is located under the "Awards" tab in this section.

View the official PROTOS Awards video, featuring sponsors Bock Communications, CALTROP Corporation, Global Results Communications and MiMedia Productions.

See a photo slideshow, featuring pre-party group photos, awards ceremony moments and after-party celebrations. Share your memories with fellow travelers by sending your photos in jpeg format to protos@ocprsa.org.

Read the PROTOS press release for full details on this year's top honorees. Plus, check out OC METRO's story about this year's event.

 

2009 PROTOS Award Winners


Place duplicate trophy orders with this form by July 23, 2009.


Distinguished Service Award - Individual

Daniel Rhodes


Distinguished Service Award - Organization

Laer Pearce & Associates


Best in Show

McKinley Reserve Media Group
"Wisconsin Natural Acres Honey - The Sweet Taste of Success"


A1 - Community Relations/Institutional Programs

Award of Excellence

OCTA, CALTROP Corporation & Toledo PR
I-5 Gateway Project Community Relations Program

CAL TRANS DISTRICT 8 and CALTROP Corporation
SR-60/ SR-91/ I-215 Community Relations Program

John Wayne Airport
"Change is in the Air" Parking Campaign 2008


A2 - Total Program Consumer

PROTOS

Joshua David Levitt of McKinley Reserve Media Group
"Wisconsin Natural Acres Honey - The Sweet Taste of Success"

Award of Excellence

Robyn Williams of HKA Inc. Public Relations
F&M Bank Total PR Program

PainePR for freecreditreport.com
Ed "McGangsta" Viral Video Gone Wild Campaign

Shannon Suggett of PainePR
Iams Home 4 the Holidays Set Out on A Mission to Save the Lives of 1 Million Homeless Pets PainePR with Iams and Helen Woodward Animal Center


A3 - Total Program Business-to-Business

Award of Excellence

LiveWire Mobile PR Team
Bock Communications, Inc.
Project Granite: LiveWire Mobile Acquires Groove

Ryan C. Smith and Sara Pentz of McKinley Reserve Media Group
Contracting with KIRA for More Than A New Image

Toshiba America Medical Systems Inc. and Ketchum
Revolutionizing Medical Imaging: Toshiba's Aquilion ONE Dynamic Volume CT Ongoing Campaign


A4 - Total Program Non-Profit

Award of Excellence

Hill & Knowlton "Warriors in Pink"
Warriors in Pink - Ford Motor Company

Keri Follmer, Ann Moreno and Stephanie Thara of Morgan Marketing & Public Relations
St. Paul's Greek Festival "A Taste of Greece" 30th Anniversary


A5 - Media Relations

PROTOS

CounterPath Public Relations Team
Bock Communications, Inc.
The Reintroduction of CounterPath

Starent Public Relations Team
Bock Communications, Inc.
Starent Networks Lands Leading Light Award - Person of the Year Finalist

SEVEN PR Team
Bock Communications, Inc.
SEVEN Plays Key Role in Sprint's Samsung Instinct Launch Success

Shannon Suggett of PainePR
Iams Home 4 the Holidays Sets Out on A Mission to Save the Lives of 1 Million Homeless Pets PainePR with Iams and Helen Woodward Animal Center

Toshiba America Medical Systems, Inc. and Ketchum
Revolutionizing Medical Imaging: Toshiba's Aquilion ONE Dynamic Volume CT Ongoing Media Relations Campaign

Westbound Communications
DeVry University E For All Expo
Media Round-Up

Award of Excellence

Kodiak Networks PR Team
Bock Communications, Inc.
Kodiak Networks and Metro PCS Launch ChatLINK

GRC Snap Tell PR Team
Taking Men's Health Interactive
Snap Tell Takes Men's Health Magazine Interactive

GRC Zumobi Team
Lenovo Brings Zumobi to the Olympics

The GolinHarris Mitsubishi Team
Believing is Seeing - The Launch of Mitsubishi's Laser TV

Inez Be of HKA Inc. Public Relations
2008 Komen Orange County Race for the Cure

Robyn Williams of HKA Inc. Public Relations
F&M Bank Media Relations Campaign

KLR Communications, Inc.
Targus: Media Relations for TSA Checkpoint-Friendly Laptop Cases

PainePR
Pamper/UNICEF "One Pack = One Vaccine"

American Suzuki Team PainePR
Suzuki Goes Truckin', Launches All-New Equator

Zeno Group
Kia Motors Puts Exclamation Point At End of 2008 Auto Show Season


A7 - Special Events and Observances

PROTOS

Marcie Perez, Nick Kopinga, Kayla Zerby, Jessica Neuman and Jessica Carrington of IDEA HALL
SchoolsFirst Extreme Classroom Makeover

Westbound Communications
Mission Hospital's "Mission Recognition Retreat"

Award of Excellence

Kelly Stephens of Brower, Miller & Cole
Village of Home Grand Opening

OCTA, CALTROP Corporation & Toledo PR
I-5 Gateway VIP Tour


A8 - Internal Communications

Award of Excellence

The Corporate Communications Team at Boost Mobile
Boost Brand Communication Video


A10 - Investor Relations

PROTOS

CDMA Development Group PR Team
Bock Communications, Inc.
CDG Launches IR Education Initiative


A13 - Multicultural Programs

PROTOS

Inez Be of HKA Inc. Public Relations
Komen for the Cure Multi-Ethnic Outreach in Orange County


A14 - Global Communications

PROTOS

CDG PR Team
Bock Communications, Inc.
CDG Takes on the Wireless World


B1 - Press Kit Hard Copy

Award of Excellence

Chris Trela and Laura Robinson of ArtsPR/TrelaVisions
One Earth One Dream: Eco-Friendly Press Kit


B2 - Electronic Press Kit

Award of Excellence

Starent Public Relations Team
Bock Communications, Inc.
Starent Networks Mobile World Congress 2008 Electronic Press Kit


B3 - Consumer News Release

Award of Excellence

The Corporate Communications Team at Boost Mobile
"Washington is Back!"


B4 - Business-to-Business News Release

PROTOS

GRC Avot PR Team
Avot Media Provides Information via
Mobile Videos

Award of Excellence

Starent Public Relations Team
Bock Communications, Inc.
Starent Networks - Vodafone Germany Selects Starent Networks

Jen Olewinski of Brower, Miller & Cole
Avanath Simpson Housing Solutions Portfolio Announcement

Jen Olewinski of Brower, Miller & Cole
New Western National Property Management President Announcement

GRC Quattro Wireless PR Team
Quattro Wireless and uLocate Deliver Ads to Mobile Users


B5 - Non-Profit News Release

PROTOS

GRC / MMA PR Team
MMA Evangelizes CBP

Award of Excellence

Jill Cagle of the Building Industry Association of Orange County
BITA Program News Release


B7 - Press Conference

Award of Excellence

Lisa Cottini of Porter Novelli
Transportation Corridor Agencies' Response to California Coastal Commission Staff Report


B8 - Broadcast Productions

PROTOS

Shannon Suggett of Paine PR
Iams Home 4 the Holidays Sets Out on A Mission to Save the Lives of 1 Million Homeless Pets
PainePR with Iams and Helen Woodward Animal Center


B9 - Article for Consumer Publication (Written)

Award of Excellence

Marcus Ginnaty of Porter Novelli
Address Climate Change Through Land-Use, San Francisco Chronicle


B10 - Article for Consumer Publication (Pitched)

PROTOS

Joshua David Levitt of McKinley Reserve Media Group
A "Buzz"- Worthy Story - Wisconsin Natural Acres Honey Featured in the Milwaukee Journal Sentinel

Award of Excellence

Kim Long and Leslie Licano of Echo Media Group
Focusing the Orange County Register Spotlight on Ronald Simon Family Foundation Commitment to Disadvantaged Students

Kim Long and Leslie Licano of Echo Media Group
"THE BEST MAN FOR SHERIFF IS A WOMAN" Public Relations Propels O.C. Sheriff Candidate, Sandra Hutchens, Into Public Favor - and Into Office

Emily Carlton and Martha Ware of HKA, Inc. Public Relations
OC Register Front Page Feature on O'Connor Mortuary


B11 - Article for Trade Publication (Written)

PROTOS
Kate Mossbarger of Porter Novelli
Manufacturers Find Low Cost of Doing Business, High-Value Production and Skilled Workforce in Idaho's Boise Valley

Award of Excellence

Toshiba America Medical Systems, Inc. and Ketchum
Dynamic Volume CT - Medical Imaging Bylined Article


B12 - Article for Trade Publication (Pitched)

PROTOS

Beth P. Quezada of Echo Media Group
"Stores Magazine Spotlights The Retail Equation"

John Robert Thatcher of McKinley Reserve Media Group
Room to Grow at Coating Excellence International

Award of Excellence

Aeris PR Team
Bock Communications, Inc.
Aeris Speaks Out About Network Solutions

ZyXEL Public Relations Team
Bock Communications, Inc.
ZyXEL's Telphony Podcast


B13 - Best Single Media Placement (Print or Broadcast)

PROTOS

Shannon Suggett of Paine PR
Iams Home 4 the Holidays Sets Out on A Mission to Save the Lives of 1 Million Homeless Pets

Porter Novelli
The New York Times Visits the Boise Valley: "Start-Ups Give Idaho an Identity Beyond Potatoes"

Toshiba America Medical Systems, Inc. and Ketchum
Toshiba's Aquilion ONE Recognized as Popular Science's "Best of What's New"

Westbound Communications
South Coast Air Quality Management District's Lawnmower Exchange Program on KTLA-TV

Award of Excellence

Starent Public Relations Team
Bock Communications, Inc.
Starent Network's Telephony Article

ZyXEL Public Relations Team
Bock Communications, Inc.
ZyXEL - Product Review in PC Magazine

Intera Public Relations Team
Bock Communications, Inc.
Intera Group - The Case for Bluetooth Proximity Marketing

Kim Long and Nancy Andrews of Echo Media Group
"While Sensibly Small, Echo Media Group and Bertazzoni Hit It Big"

The GolinHarris Verizon Wireless Team
Customers Storm Verizon Wireless - KABC

John Robert Thatcher of McKinley Reserve Media Group
Boom Town Sheikh Down

Paine PR
Pampers/UNICEF "One Pack = One Vaccine"

Paine PR for freecreditreport.com
Ed "McGangsta" Viral Video Gone Wild Campaign

Kelly Reeves of KLR Communications, Inc.
Targus' Zip Thru Corporate Traveler Case Featured on CNN


B14 - Media Tour

PROTOS

CDG PR Team
Bock Communications, Inc.
CDG Talks 4G

The Corporate Communications Team from Boost Mobile
"Boosting" the Boost Mobile Brand - 2008 Corporate Communications Media Tour

Award of Excellence

PainePR for freecreditreport.com
Ed "McGangsta" Viral Video Gone Wild Campaign

Shannon Suggett of Paine PR
Iams Home 4 the Holidays Sets Out on A Mission to Save the Lives of 1 Million Homeless Pets

Toshiba America Medical Systems, Inc. and Ketchum
Revolutionizing Medical Imaging: Toshiba's Aquilion ONE Dynamic Volume CT Media Tour


B15 - Creative Tactic/Stunt/Event

Award of Excellence

The Corporate Communications Team from Boost Mobile
Unlimited Gas by Unlimited Boost Mobile


C3 - Annual Report

Award of Excellence

South Orange County Community College District for
Our Commitment to Success: Innovative Programs for a Global Society


C6 - Collateral Materials

Award of Excellence

Westbound Communications
Mission Hospital's Orange County Register Supplement



 

About the PROTOS Awards

OC/PRSA's Annual PROTOS Awards honor the top PR programs, projects and people in a variety of areas, including “A” Program Categories, “B” Media Relations and “C” Collateral Materials. Top-scoring programs in the “A” Program Categories are eligible for consideration for the Best of Show award, OC/PRSA's highest honor for a PR program.


About the Distinguished Service Awards

The Distinguished Service Awards are the highest honors bestowed by the Orange County Chapter of PRSA. Each year, one individual and one organization are honored during the PROTOS Awards Ceremony.


The Individual Distinguished Service Award recognizes outstanding career achievements in furthering the practice of public relations and exemplary dedication to a particular group by giving time, talent or other resources.


The Distinguished Service Award for Organization honors outstanding accomplishments by a corporate/educational member of the community that furthers the highest standards of the practice of public relations. An organization may be nominated for a single, exemplary project or for a history of support.

Protos 2009 Call for Entries


“The world is a book, and those who do not travel read only a page.”
– St. Augustine


Calling all of you savvy travelers! Whether you’ve been day-tripping on business or roaming around the world for pleasure, it’s time to unpack that baggage, share your mementos and tell your adventure tales to everyone back home. It’s the journey not the destination, so take a page from your book and enter the 34th Annual PROTOS Awards.


You can search far and wide, but the most prized souvenir is right here. Orange County PRSA’s PROTOS honor the top PR programs, projects and people. View the complete PROTOS 2009 Call for Entries (PDF download) for entry requirements, submission guidelines, entry categories and FAQs.

The entry deadline for PROTOS 2009 has now passed. PROTOS Award winners will be announced on June 26, 2009.

Please submit the form below to enter your work.









PRSA member ($150 per entry*)
Non-member ($195 per entry*)
Student ($115 per entry*)
*Prices include late registration fee

(example: C10)




(example: "XYZ Corporate Newsletter")

Explain your entry in 30 words or less:

Trophies and plaques will be inscribed with two lines (up to 30 characters per line). Please type inscription information - we suggest first line for the individual's name, second line for the company's name.
(Please provide phonetic spelling of all names to help with pronunciation)
(all fields required)

Passport To Protos 2009 Sponsorship

Thank you to all of the 2009 PROTOS sponsors! With your support, Orange County's PR globetrotters enjoyed one unforgettable adventure on June 26 at Rancho Las Lomas!


Bock Communications - “Globetrotter” Presenting Sponsor
MiMedia Productions - "Airport Lounge" After-Party Sponsor
CALTROP Corporation - "Bon Voyage" Pre-party Reception Sponsor
Global Results Communications - “Dream Vacation” Diamond Sponsor
GolinHarris - “Dream Vacation” Diamond Sponsor
Business Wire - "Road Trip" Valet Sponsor
Auto Club of Southern California - "All Aboard" Bronze Sponsor
Paine PR - "All Aboard" Bronze Sponsor
Public Communications Worldwide - "All Aboard" Bronze Sponsor
Toledo PR - "All Aboard" Bronze Sponsor
NBC Universal Diversity - "All Aboard" Bronze Sponsor
MarketWire - "Jet Setter" Beverage Sponsor
The Market Connection (TMC) - "Jet Setter" Beverage Sponsor
PRSSA Cal State Long Beach - "Jet Setter" Beverage Sponsor
SONNYSIDE UP! Strategic Communications - "Boarding Pass" Trivia Contest Sponsor

Michael Frazier - “Sabbatical Abroad” Collateral Design Sponsor
Taylor Digital - “Virtual Concierge” Digital Sponsor
Andy Templeton - "Worth A Thousand Words” Photography Sponsor
GD Productions - “Around the World” Video Sponsor
BTB Event Productions - “Great Escape” Party Décor Sponsor
Morgan Marketing & PR - “No Place Like Home" Dessert Sponsor
Porter Novelli - "Entry Embassy & Reciprocal Judging Accommodations" Sponsor


Passport To Protos 2009 Ambassadors 

CHAIR
Kate Mossbargeri
Contact: (949) 637-9205; protos@ocprsa.org

COLLATERAL
Jessica Carrington, Idea Hall
Amy Hunter

EVENT COORDINATION
Jill Cagle, BIA Orange County
Nicole Hoperich, NDH Creative

PUBLICITY
Heather Tien & Nichole Cappitelli, Boost Mobile

SILENT AUCTION & RAFFLE

Jenny Corsey, Westbound Communications
Kacey Spies-Bruno, Montage
Courtney Day, PRSSA Cal State Long Beach

SPONSORSHIP

Julie Murphy
Marisa Bellisimo Unvert

TROPHIES
Ricca Silverio, Bock Communications
Barbara Ruelas, Global Results Communications

VIDEO & AWARDS CEREMONY
Christy Isaacs, Mazda
Lauren Kramer, John Wayne Airport
Liz Danzig

PAST CHAIRS
Deb Bell, Taco Bell
Phiphi Tran, Westbound Communications





Sponsored by:
Bock Communications

MiMedia Logo

Caltrop Logo GRC logo

Golin Harris BW logo



Mike Frazier logo Andy Templeton logo

NBC Universal DiversityAuto Club SoCal logo PainePR

PCW Logo

MarketWire The Market Connection

SonnySideUP

Morgan Marketing PR Porter Novelli logo




View Highlights of Last Year's 2008 Event >