YoPro Events

YoPro hosts evening events approximately every two months throughout the Orange County area. Some of the benefits of attending include:

Network with PR professionals your own age
Meet today's hottest reporters face to face
Learn the tricks of the trade from seasoned PR veterans

Lunch & Learn: Using RSS to Monitor Online Conversations

May 27, 2008
Using RSS to Create a Do-It-Yourself Dashboard for Tracking/Monitoring Online Conversations

Join us for a lunch hour PRSA teleseminar to learn about centralizing your brand monitoring, hosted by OC/PRSA Young Professionals (YoPro) and Porter Novelli. A boxed lunch is included in the cost of the teleseminar.

WHEN:
Tuesday, May 27
11:45 a.m.
(Please arrive early as the teleseminar begins promptly at noon.)

WHERE:
Porter Novelli
4 Studebaker, First Floor
Irvine, CA, 92618

COST:
$20 OC/PRSA Members
$15 PRSSA Students
$25 for Non-members
(Lunch included.)

After May 22, we will bill for reservations made but not honored. Sandwiches will be served with bakery chips, a fresh baked dessert and seasonal fruit. Please select your sandwich preference:· Chicken Pesto · Bavarian (Ham or Turkey) · Southwest Roast Beef · Turkey Swiss, Tuna Salad · D.C. Chicken Salad · Tomato Mozzarella.

RESERVATIONS:
Limited space available – R.S.V.P. by Thursday, May 22. Please register and prepay below. Contact info@ocprsa.org with questions.

ABOUT THE TELESEMINAR:
Keeping up with online conversations about your brand can feel overwhelming, particularly as social media expands beyond blogs and media sites to microblogging (Twitter, Jaiku, Pownce), video and online TV (YouTube.com, Current.com), Internet audio (podcasting, online radio), news aggregation (Digg.com, Reddit.com) and social search engines (Wikia, Eurekster Swicki, Flock). By creating alerts via RSS, conversations about your brand can be delivered directly to your newsreader. Even more helpful, you can make your brand monitoring "dashboard" available to others.

You will learn:
• About new social media categories and tools, as well as how to search for and automate the gathering of important conversations about your brand.
• How the information gained will be helpful for augmenting measurement of social media marketing/public relations success.
• How by sharing this information with others, one can gain from re-entering the conversation.

INSTRUCTOR:
Elizabeth Albrycht is a 17-year veteran of high technology public relations practice, with expertise in participatory communications and social media garnered over the past four years as an independent consultant for European and U.S.-based clients. She is a founding advisory board member and member of the research, best practices and education committees for the Society for New Communications Research, and a co-founder of the New Communications Forum. She blogs about public relations and corporate communications at CorporatePR, and is a member of the Corante Marketing Hub.

The member cost is $20:

Sandwich Selection

The non-member cost is $25:

Sandwich Selection

The PRSSA student cost is $15:

Sandwich Selection

Past YoPro Events

04/23/2008 · PRSSA All-OC Mixer at Cal State Fullerton
Industry professionals are invited to join Orange County’s PRSSA Chapters for the first annual industry mixer, themed Casino Royale.
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03/27/2008 · YoPro and the Diversity Committee Newsroom Tour
This is your chance to get the scoop on working with broadcast news media.
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