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February 2017

Under the Influence: The Power of Influencer Marketing

February 23 @ 7:30 am - 9:00 am
DiscoveryCube Orange County, 2500 N Main St.
Santa Ana, CA 92705 United States
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Looking to drive your brand’s message to a larger market through trustworthy sources? Discover what you need to know about influencer marketing from industry experts during our breakfast panel. You’ll hear case studies and insights from successful campaigns and gain key takeaways to reach larger audiences, create content that resonates and leverage the power of marketing word-of-mouth.  If you’re seasoned at working with influencers, new to the space, or somewhere in between, you’ll leave this event equipped to provide added value…

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Wylie Communications Presents: Master the Art of the Storyteller in Los Angeles

February 23 @ 9:00 am - February 24 @ 4:00 pm
PCT – El Segundo, CA, 100 N. Sepulveda Blvd
El Segundo, CA 90245 United States
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OCPRSA members save $100 with coupon code OCPRSA17 In this creative nonfiction writing workshop, you’ll learn how to write copy that grabs attention, keeps it longer, communicates more clearly, enhances credibility and is more likely to go viral. You’ll walk away with proven-in-the-lab best practices — not just what to do, but how — for painting pictures in your readers’ minds so they understand your points faster, enjoy your information more and remember it longer. Specifically, you’ll learn how to:…

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Get to Know the APR and Become a Leader in the Field

February 27 @ 6:30 pm - 7:30 pm
Communications LAB, 701 E. Chapman Ave
Orange, CA 92866 United States
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As a mid-career public relations professional, you know that your success depends on staying relevant, resourceful, and inspired. Recognized worldwide, the Accreditation in Public Relations (APR) integrates timeless communications principles with contemporary strategies and tactics, and distinguishes you as a leader in the field. Invest time now to position yourself for success. Please join us for an informational session where you will learn about what is involved in obtaining your credential and what to expect during the 9-week APR course.…

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April 2017

Members Only Roundtable: Crisis Communications

April 6 @ 7:30 am - 9:00 am
Stantec, 38 Technology Drive, Suite 100
Irvine, CA 92618-5312 United States
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Join OCPRSA on April 6 for a special Members Only roundtable discussion with nationally-recognized crisis communications expert Joan Gladstone, APR, Fellow PRSA. Attendance at this event is very limited and it will sell out, so be sure to register today! Joan will share tips and lessons learned from more than 20 years of counseling the top management of companies, cities and nonprofits during major crises. She’ll answer your questions and cover topics including how to avoid a collision course between…

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