Crisis Management in a Down Economy

June 04, 2009

Bring your LUNCH & LEARN Teleseminar, hosted by the OC/PRSA Advocacy Committee

Crisis Management in a Down Economy: No Margin for Error
Critical Survival Steps to Take in the Earliest Crisis Moments

If time is your enemy in a crisis, in the current environment time is your enemy on steroids. Most reputational harm in a crisis is self-inflicted. This teleseminar focuses on the critical survival steps organizations must take in the earliest moments of crisis to prevent the kinds of self-inflicted harm that ruin reputations, reduce competitiveness and get CEOs fired.

You will understand:

• With trust in institutions at an all-time low, stakeholders no longer give companies the benefit of the doubt.
• As prominent companies disappear seemingly overnight and whole industries find their business models don’t work anymore, assumptions about what companies can withstand are often wrong.
• Why previously routine matters (corporate jets, renovated offices, bonuses) suddenly provoke stakeholder outrage and backlash.

WHEN:
Thursday, June 4, 2009
11:45 a.m. – 1:00 p.m.
(Please arrive early as the teleseminar begins promptly at noon.)

WHERE:
Orange County Transportation Authority
550 S. Main St.
P.O. Box 14184
Orange, CA 92863-1584
(The program will be held in the OCTA Board Room)

COST:
$15 OC/PRSA Members
$10 PRSSA Students
$20 for Non-members
(This is a BYOL – Bring Your Own Lunch – event)

RESERVATIONS:
Limited space available! Please R.S.V.P and pre-pay with credit card online with the PayPal system by Monday, June 1. Checks will not be accepted at the door on the day of the event. If you wish to pay by check, please R.S.V.P. to info@ocprsa.org and mail your check to OC/PRSA (PO Box 422, East Irvine, CA 92650) to arrive by June 1. After this date, we bill for reservations made but not honored and for late cancellations.

INSTRUCTOR:
Helio Fred Garcia, executive director, Logos Institute for Crisis Management & Executive Leadership is widely regarded as a leading expert in crisis management and crisis communication. Fred advises and coaches leaders of some of the largest and best-known companies and organizations in the world. In addition to serving North American clients, Fred has had an active international practice, advising clients in Europe, Asia, Africa, Latin America, the Middle East and Australia.

Read Fred's blog post "The Human Dimension of Crisis Response" on our Professional Development blog, comPRehension!

APR Accreditation Maintenance Credits Approved: 1.0
Participants earn 1.0 APR Accreditation Maintenance Credits for a teleseminar. For more information on APR Accreditation Maintenance Credits, visit http://www.prsa.org/PD/apr/index.html