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Transforming Perceptions 2009
July 16, 2009July Luncheon:
Transforming Perceptions 2009 - A Candid Look at Wal-Mart's PR Program
Behind-the-Scenes at the World's Largest CompanyPresenter:
Amelia Neufeld, California Media Manager, Public Affairs/Corporate Affairs, Wal-Mart
When you are the world's largest company, your reputation precedes you. But, how does reputation management fit into the communications program of a global company with more than $400 billion in sales last year? Amelia Neufeld, California Media Manager for Wal-Mart, brings an insider’s view of Wal-Mart’s PR efforts to OCPRSA. In her presentation, she will discuss the price of not communicating, the importance of reputation, measuring the impact of public affairs/public relations efforts, and the importance of consistently telling your story.
As California Media Manager, Amelia Neufeld plays a key role in Wal-Mart's public affairs/corporate affairs team. Based in Sacramento, she spearheads Wal-Mart's state-wide media relations emphasizing reputation stories that highlight Wal-Mart's four pillars of sustainability, health & wellness, community and opportunity. Earlier in her career, she worked as a speechwriter in the Office of Governor Arnold Schwarzenegger and was a reporter at the Modesto Bee and Merced Sun-Star.
WHEN:
Thursday, July 16, 2009
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program
LOCATION:
The Clubhouse
3333 Bristol Street, Suite 2082, Costa Mesa
(inside South Coast Plaza parking lot next to Bloomingdales)
COST WITH RESERVATIONS BY JULY 13:
$30 member ª $45 non-member • $25 student
After July 13 there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.
RESERVATIONS:
Please register and prepay below using PayPal (credit card processing fee additional), or send an email followed by a check payment to OC/PRSA, PO Box 422, East Irvine, CA 92650.
Contact our office at info@ocprsa.org with questions.
PREPAY WITH PAYPAL NOW:
