Effective Social Media Measurement

August 20, 2009

BYOBB (Brown Bag) & Learn Teleseminar:
Effective Social Media Measurement

WHEN:
Thursday, August 20, 2009
11:45 a.m.
(Please arrive early as the teleseminar begins promptly at noon.)

WHERE:
ripeorange
1451 Quail St., Ste. 201
Newport Beach, CA 92660
(949) 261-7473 x303

COST:
$15 OC/PRSA Members
$10 PRSSA Students
$20 for Non-members

RESERVATIONS:
SOLD OUT!

Payment will not be accepted at the door on the day of the event. We bill for reservations made but not honored and for late cancellations.

ABOUT THE WEBINAR:
Katie Paine outlines the basic forms of new media measurement, and provides details of the tools and techniques you need in a social media-driven world. Learn how to uncover what works and what doesn't, and how to better allocate resources. Delve into the best practices of Fortune's most admired companies, as well as nonprofits and educational institutions, to see how they've used social media measurement to further their goals.

You will learn how to:

• Define various types of social media measurement and appropriate metrics for each.
• Tie social media metrics to real, bottom-line results.
• Select the tools and techniques needed to measure your reputation in social media.
• Interpret and understand the results, and thereby improve your public relations and communications programs.
• Put a measurement program in place.
• Better allocate resources for data-driven decision making.

INSTRUCTOR:
Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, publisher of the "Measurement Standard" and author of "Measuring Public Relationships: the Data-Driven Communicator's Guide to Success." For more than 20 years, Katie has been providing communications professionals with tools, data and information to help them make better business decisions. Recently, her focus has been on social media measurement as well as providing cost-effective measurement programs for nonprofits, universities, technology firms and government agencies.