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Viral Videos: Are They Right for Your Next Campaign?

October 15, 2009

Viral Videos - Are They Right for Your Next Campaign?
An Introduction to Online Video

OC/PRSA has invited Ron Ploof, founder of OC New Media, to join us for a candid discussion about creative video and using it in your public relations outreach efforts. Mr. Ploof will share his insight on how you can implement video cost-effectively and maybe more importantly, how you can convey the value of using online video to your client or company.

Corporations have produced video programming for many years--most requiring big budgets.  Yet, with the emergence of affordable digital cameras, cheap video-editing software and free storage and distribution, the rules have changed.  Join Ron Ploof for a lighthearted yet fact-filled introduction to online video, as he discusses the lessons he's learned while helping companies large and small use this exciting new medium. He'll show you:

• How to introduce video to your clients/management without freaking them out.
• How to talk with both "techies" and  "creatives" about online video
• How to cost-effectively produce, edit and publish online videos
• How to integrate online video into corporate communications campaigns
• Important lessons from the best viral videos

You can learn more about him at his blog http://ronamok.com or you can follow @ronploof on Twitter.

WHEN:
Thursday, October 15, 2009
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program

LOCATION:
The Clubhouse
3333 Bristol Street, Suite 2082, Costa Mesa
(inside South Coast Plaza parking lot next to Bloomingdales)

COST WITH RESERVATIONS BY OCTOBER 12:
$30 member ª $45 non-member • $25 student

After October 12 there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.

RESERVATIONS:
Please register and prepay below using PayPal (credit card processing fee additional), or send an email followed by a check payment to OC/PRSA, PO Box 422, East Irvine, CA 92650.