Social Media Policies and Procedures

November 19, 2009

Social Media Policies and Procedures:
What Your Company Should Know!

The time to think about drafting a social media policy for your company is now! Social media networks like Twitter, YouTube and Facebook are growing by leaps and bounds. Social media is quickly moving from an emerging form of communication to the mainstream. Whether your company uses social media or not, your employees already are.  Having a social media policy should be as common place as having a crisis communications plan.  In most companies, there are procedures when working with the media, why should social media be any different?

Topics include:

• Approvals necessary before using social media
• Legal implications of using social media
• Who responds to conversations about your organization and how?
• How do you protect your brand?
• Can anyone on staff be a spokesperson?
• Which platforms do you get active on, how and when?
• What social media activity is okay to participate in at work, and what's not okay?

SPEAKERS:

• Joshua Trevino -  President of Trevino Strategies and Media, Inc.
• Ted Nguyen - Manager of Public Communications & Media Relations, External Affairs for the Orange County Transportation Authority
• Victoria Pynchon, Esq. - Attorney-Mediator and Arbiter, ADR Services, Inc.

WHEN:
Thursday, November 19, 2009
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program

LOCATION:
The Clubhouse
3333 Bristol Street, Suite 2082, Costa Mesa
(inside South Coast Plaza parking lot next to Bloomingdales)

 

COST WITH RESERVATIONS BY NOVEMBER 16:
$30 member ª $45 non-member • $25 student

After November 16 there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.

RESERVATIONS:
This event has SOLD OUT.