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Building Relationships Through More Effective Writing
February 18, 2010Building Relationships Through More Effective Writing
Writing is an essential skill for communications professionals. From pitches and press releases to newsletters and tweets, we put our writing skills to the test every day. But do we really understand the influential role that writing plays in helping us build relationships with our key stakeholders?
An expert in "building relationships" through written communications, Cherie Kerr of KerrPR will offer actionable advice for PR professionals to engage their audiences at every level. An award-winning journalist, publicist and author, Cherie has managed hundreds of campaigns during her 35-year career in public relations. During this program, you will learn:
- Simple guidelines to energize your writing TODAY
- Why mastering a variety of writing styles is critical to success
- How to make a “human connection” through written communications
- How to turn fluff into substance
- Coping through the re-write process with clients
- E-mail etiquette and power point pointers
Orange County PRSA members in good standing have an exclusive opportunity to participate in a pre-program roundtable session with Cherie, who will provide personalized feedback on your written pitch. Space is very limited, so register for the February luncheon today and then contact programs@ocprsa.org to RSVP for the Pitch Critique Roundtable. Members will be admitted on a first come, first served basis and additional details will be provided to those admitted.
WHEN:
Thursday, February 18, 2010
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program
NEW VENUE:
The Hotel Hanford3131 South Bristol Street
Costa Mesa, CA 92626
Map and Directions Here
COST WITH RESERVATIONS AFTER FEBRUARY 12:
$35 member • 50 non-member • $30 student
After February 12 no refunds are available.
RESERVATIONS:
Please register and prepay below using PayPal (credit card processing fee additional), or send an email followed by a check payment to OC/PRSA, PO Box 422, East Irvine, CA 92650.
