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Social Media and the PR (R)evolution
April 08, 2010BYOBB (Brown Bag) & Learn Teleseminar:
How to Move Your Organization to the Next Social Media Plateau
WHEN:
Thursday, April 8, 2010
11:45 a.m.
(Please arrive early as the teleseminar begins promptly at noon.)
WHERE:Discovery Science Center
2500 North Main Street
Santa Ana, CA 92705
Please tell parking attendant you are here for OC/PRSA meeting and check in at the front desk. They will escort you upstairs to the board room.
COST:
$15 OC/PRSA Members
$10 PRSSA Students
$20 for Non-members
Special offer for attendees: Each person will get a free “come back and visit" ticket to visit the Discovery Science Center ($12.95 value).
RESERVATIONS:
Limited space available! RSVP to info@ocprsa.org and pre-pay with credit card below with the PayPal system by Tuesday, April 6. Checks will not be accepted at the door on the day of the event. If you wish to pay by check, RSV to info@ocprsa.org and mail your check to OC/PRSA (PO Box 422, East Irvine, CA 92650) to arrive by Tuesday, April 6. After this date, we bill for reservations made but not honored and for late cancellations.
ABOUT THE WEBINAR:
Your company is willing to embrace social media… now what? As a public relations professional, you will want to know how to implement an effective social media strategy that enhances relationships, builds trust, cultivates communities and increases your company’s sales. With the ability to reach a new breed of influencers and engage in direct dialog with customers, public relations and marketing professionals are taking on new responsibilities, all of which add a tremendous amount of value to an organization and its customers.
You will learn:
- How to move your organization to next social media plateau.
- The changing roles of the communications professional in the social media landscape.
- How to become a recognized expert in your social media community.
- How to integrate all the moving parts of a successful, integrated social media campaign, including planning, communication channels, best practice execution, monitoring and measurement.
INSTRUCTOR:
Deirdre Breakenridge, president and director of communications, PFS Marketwyse, an integrated advertising, marketing and communications agency, is also an adjunct professor at Fairleigh Dickinson University, where she teaches courses on public relations and interactive marketing for the university’s Global Business Management program. Her books include “Putting the Public Back in Public Relations,” “PR 2.0,” and “Cyberbranding: Brand Building in the Digital Economy.”
Read Deirdre's blog post, "Social Media for Public Relations: Re-Inventing An Industry," on our Professional Development blog, comPRehension!