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Social Media and the PR (R)evolution

April 08, 2010

BYOBB (Brown Bag) & Learn Teleseminar:
How to Move Your Organization to the Next Social Media Plateau


WHEN:
Thursday, April 8, 2010
11:45 a.m.
(Please arrive early as the teleseminar begins promptly at noon.)

WHERE:
Discovery Science Center
2500 North Main Street
Santa Ana, CA 92705

Please tell parking attendant you are here for OC/PRSA meeting and check in at the front desk. They will escort you upstairs to the board room.

Due to the museum’s popular Bubblefest Show, the parking lot is busier than usual. If there is no parking, please park across the street at Main Place Mall and walk over.

COST:
$15 OC/PRSA Members
$10 PRSSA Students
$20 for Non-members

Special offer for attendees: Each person will get a free “come back and visit" ticket to visit the Discovery Science Center ($12.95 value).

RESERVATIONS:
This event has sold out!

You may write to info@ocprsa.org to be placed on a waiting list, and we will notify you by Wednesday if space becomes available.

Prepayment is required. Checks will not be accepted at the door on the day of the event. We bill for reservations made but not honored and for late cancellations after April 6.

ABOUT THE WEBINAR:
Your company is willing to embrace social media… now what? As a public relations professional, you will want to know how to implement an effective social media strategy that enhances relationships, builds trust, cultivates communities and increases your company’s sales. With the ability to reach a new breed of influencers and engage in direct dialog with customers, public relations and marketing professionals are taking on new responsibilities, all of which add a tremendous amount of value to an organization and its customers.

You will learn:

• How to move your organization to next social media plateau.
• The changing roles of the communications professional in the social media landscape.
• How to become a recognized expert in your social media community.
• How to integrate all the moving parts of a successful, integrated social media campaign, including planning, communication channels, best practice execution, monitoring and measurement.

INSTRUCTOR:
Deirdre Breakenridge, president and director of communications, PFS Marketwyse, an integrated advertising, marketing and communications agency, is also an adjunct professor at Fairleigh Dickinson University, where she teaches courses on public relations and interactive marketing for the university’s Global Business Management program. Her books include “Putting the Public Back in Public Relations,” “PR 2.0,” and “Cyberbranding: Brand Building in the Digital Economy.”

Read Deirdre's blog post, "Social Media for Public Relations: Re-Inventing An Industry," on our Professional Development blog, comPRehension!