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Sticky Messaging for the Media
May 11, 2010BYOBB (Brown Bag) & Learn Teleseminar:
Learn How to Create Memorable Messages
WHEN:
Tuesday, May 11, 2010
11:45 a.m.
(Please arrive early as the teleseminar begins promptly at noon.)
WHERE:IDEA HALL
950 South Coast Dr., Suite 280
Costa Mesa, CA 92626
COST:
$15 OC/PRSA Members
$10 PRSSA Students
$20 for Non-members
RESERVATIONS:
Limited space available! Please R.S.V.P to info@ocprsa.org and pre-pay with credit card below with the PayPal system by Friday, May 7. Checks will not be accepted at the door on the day of the event. If you wish to pay by check, please R.S.V.P. to info@ocprsa.org and mail your check to OC/PRSA (PO Box 422, East Irvine, CA 92650) to arrive by Friday, May 7. After this date, we bill for reservations made but not honored and for late cancellations.
ABOUT THE TELESEMINAR:
Create more "a-has” and visuals. Take the art and science of messaging to the next level and elevate your skills as you learn how to create memorable quotes and sound bites. Learn how to differentiate a sticky message from the status quo through case studies and more.
You will learn:
- Three levels of proofs for creating messages.
- How to bulletproof the message so it’s tough to attack.
- How to get your clients/executives to think in visual terms.
INSTRUCTOR:
Andrew Gilman, president of CommCore Consulting Group, has been a communications strategist and crisis counselor for more than twenty years. Co-author of the best-selling book "Get To the Point," Andrew is also a lawyer and award-winning journalist. He frequently is called upon to help senior executives prepare for media interviews, new business presentations, board meetings, testimony before Congressional committees and regulatory agencies, expert witnessing in lawsuits, appearances on TV and radio, road shows, analyst presentations and investor meetings. Andrew also develops and directs the CommCore training and consulting services.
Read Andrew's blog post "Get Your Facts Straight and Stick to the Point" on our Professional Development blog, comPRehension! Also check out "Sticky Messaging for the Media."
