6th Annual Diversity Conference Luncheon

May 20, 2010

OC/PRSA'S AWARD-WINNING DIVERSITY COMMITTEE HOSTS ITS
6th ANNUAL DIVERSITY CONFERENCE

Mommy (and Daddy) Marketing 101

With the "blogosphere" firmly established as a viable media channel, PR pros must work with influential online media contributors to reach these powerful  influencers and their readers. This month's program focuses on reaching a specific set of influencers: "mommy bloggers."
 
Did you know...?

• Women in the U.S. control 83 cents of every household dollar.
• Women are now the heaviest Web users, with 11.5 million moms actively contributing to or reading blogs.
• When making purchasing decisions, today's women (busy moms included) tend to choose online media as a resource above TV and print media.

Hear from Orange County's blogging moms and dads about how to successfully work together on editorial and PR opportunities.

Our confirmed speakers are:

Kimberly Porrazzo, President and Chief Content Officer, Churm Media Digital
Kimberly Porrazzo is president of Churm Media Digital, a division of Newport Beach-based Churm Media. In her role at the niche media company, Porrazzo oversees the firm's 5 magazine titles, including OC METRO Business, OC Family, Inland Empire Family, Southland Golf and OC Menus, as well as the company’s related website and digital properties.

Porrazzo joined Churm Media in 1998 as a columnist and part-time staff writer. In 2006, she was named editor of OC METRO Business Magazine, where she interviewed such notables as Angels’ owner Arte Moreno and Martha Stewart. Two years later she was named the company’s Chief Content Officer and earlier this year was named president of Churm Media Digital. The Cal State Long Beach graduate also served as president of the OC Press Club and currently sits on its board.
 
An award-winning columnist and author, as well as a four-time contributor to the best-selling “Chicken Soup for the Soul" series, Porrazzo has been featured in the pages of Business Week, Entrepreneur, Smart Money and Working Mother Magazines.

Linda Landers, CEO of Girlpower Marketing
Linda Landers is a recognized leader in marketing to women, having spent the last 20 years creating brand-building campaigns that resonate with female consumers.
 
A seasoned public relations strategist, Linda has worked with dozens of companies and blue-chip brands to launch new products, sustain heritage products and resurrect older products.  Consumer lifestyle accounts under her direction have included Procter & Gamble (Ivory, Metamucil, and Old Spice), Heritage Foods, 8th Continent Soymilk, United Airlines, Brainy Baby, Ghirardelli Chocolates, Karen Neuburger, University of Phoenix, Taco Bell, American Suzuki Motor Corporation, and BabyFirstTV. In addition, she has been called upon by international PR and marketing firms in Los Angeles, New York and London for her counsel in the marketing to women space.


Adam Rogers, Author of the "Back to Work Dad" Blog on OCFamily.com
Allow myself…to introduce myself! I'm a father of two; both are little dudes - one of which just joined us this month. Professionally, I am a technical recruiter (I find IT people jobs) and a graduate of Cal State Fullerton with a degree in Business Information Systems. I am what you would call an extreme extrovert and my blog on OCFamily.com is an outlet for my "extroverted-ness."


Heather Pritchard, Local and National Activist Blogger
Heather Pritchard is a local and national blogger who writes about grassroots issues involving anything from environmental topics, politics, education and the slow food movement.  She began blogging in 2007 during the Presidential Primaries and expanded her interests to social networking, local campaigns and volunteering for groups from Slow Food OC to learning about Ecological Restoration at Saddleback College. She is a graduate of Smith College and lives in Aliso Viejo with her husband, Gary, and seven year-old daughter, Charlotte.


Theresa Walker, Editor of OCMoms.com and The Mom Blog at the Orange County Register
Theresa Walker is a Southern California native who has worked for the Orange County Register since 1992. She began as a general assignment reporter in South Orange County in 1992, and currently oversees the Register's health and family coverage. She led the launch of OCMoms.com in 2008, and has been connecting a community of local moms ever since through community- and staff-generated blogs, photo galleries, entertainment and dining tips, and mom-friendly bargains and resource links, and more.



Moderated by:
Corin Ramos, APR, President, Walson Communications
Corin Ramos, APR, is a Multicultural PR Agency owner by day and race relations junkie by night. In between, she publishes The OC Blend, Orange County’s first e-newsletter and website dedicated to the OC's multicultural and diverse news and events; covers Orange County’s Ethnic Communities for Examiner.com; and provides gas and entertainment money to 16 year-old twin daughters, Shyla and Lauren.



WHEN:
Thursday, May 20, 2010
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program

WHERE:
The Hotel Hanford
3131 South Bristol Street
Costa Mesa, CA 92626
Map and Directions Here



COST WITH RESERVATIONS BY MAY 14:
$30 member  /  $45 non-member  /   $25 student

After May 14, there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.

RESERVATIONS:
Please register and prepay below using PayPal (credit card processing fee additional), or send an email followed by a check payment to OC/PRSA, PO Box 422, East Irvine, CA 92650.

Contact our office at info@ocprsa.org with questions.

JOIN THE DIVERSITY COMMITTEE:
If you would like to be a part of this award-winning dynamic committee, please contact Diversity Chair Bridget Jackson at bridget_jackson1@yahoo.com and (714) 447-4493 x105. The OC/PRSA Diversity Committee is always looking for engaging new members, committee volunteers and all interested parties.  Be a part of the solution - join the Diversity Committee today!