Build Winning Integrated Social Media Campaigns

June 10, 2010

BYOBB (Brown Bag) & Learn Teleseminar:
Build Winning Integrated Social Media Campaigns


WHEN:
Thursday, June 10, 2010
11:45 a.m.
(Please arrive early as the teleseminar begins promptly at noon.)

WHERE:
ripeorange
1451 Quail St., Ste. 201
Newport Beach, CA 92660

COST:
$15 OC/PRSA Members
$10 PRSSA Students
$20 for Non-members

RESERVATIONS:
Limited space available! Please R.S.V.P to info@ocprsa.org and pre-pay with credit card below with the PayPal system by Tuesday, June  8. Checks will not be accepted at the door on the day of the event. If you wish to pay by check, please R.S.V.P. to info@ocprsa.org and mail your check to OC/PRSA (PO Box 422, East Irvine, CA 92650) to arrive by Tuesday, June 8. After this date, we bill for reservations made but not honored and for late cancellations.

ABOUT THE WEBINAR:
Too many times, social media campaigns are heavy on tactics like Facebook and Twitter and light on strategic framework. Discover how organizations are applying the discipline of public relations to social media campaigns and how you can become adept at doing the same. Learn how to measure the results of online campaigns, including three ways to start measuring immediately. Look at real-world case studies with applicable strategies and techniques that can be adopted for your own online campaigns.

You will learn:

• Formulate a strategic approach to social media campaigns.
• Set measureable objectives.
• Apply the post process to determine a relevant approach.

INSTRUCTOR:
Kami Watson Huyse, APR, president and chief operating officer, Zoetica, is an Ad Age "Power 150" blogger who writes at Communication Overtones. She has background in crisis communication and reputation management, social media, focus group research and media relations, and has garnered coverage for clients in the Washington Post, the Wall Street Journal and "The Early Show" on CBS, among others.