Mobile Marketing 101: How to Incorporate the Mobile Channel into PR Campaigns

July 15, 2010

Mobile Marketing 101:
How to Incorporate the Mobile Channel into Your PR Campaign

Mobile is on track to be the most pervasive media channel in the world. Over one billion mobile devices are sold annually, and ubiquitous consumer usage will soon make mobile the primary screen worldwide. Always on and always connected – even more than the TV and web – the mobile channel provides brands with the unique ability to connect with their audience like never before, building a meaningful two-way dialogue of engagement.

Join our speaker, Bob Bilbruck, Managing Director of B2Mobiletain.  B2Mobiletain is a global business, technology, channel development and interactive marketing firm.  B2Mobiletain works with clients in a variety of services – including "womb to tomb" program and project development & execution in regards to building channels and market structures. The company's full interactive marketing group provides in-depth marketing campaign development, including their own platforms for delivering Search Engine Optimization, Mobile Marketing and Social Media programs.

You will learn:

• What exactly is mobile marketing -- and how does it work?
• What are the best practices in mobile marketing?
• How are marketers maximizing the channel?
• How are marketers gauging their success?

WHEN:
Thursday, July  15, 2010
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program

LOCATION:
The Hotel Hanford
3131 South Bristol Street
Costa Mesa, CA 92626
Map and Directions Here

COST WITH RESERVATIONS BY JULY 12:
$30 member • $45 non-member • $25 student

After July 12, there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.

RESERVATIONS:
Please register and prepay below using PayPal (credit card processing fee additional), or send an email followed by a check payment to OC/PRSA, PO Box 422, East Irvine, CA 92650.