Strategic Social Media Management

July 29, 2010

BYOBB (Brown Bag) & Learn Teleseminar

Strategic Social Media Management:
Applying Strategic Skills for Successful Campaigns


WHEN:
Thursday, July 29, 2010
11:45 a.m. - 1 p.m.
(Please arrive early as the teleseminar begins promptly at noon.)

This event is BYOB (Bring your own bag lunch), but The Nutwood Cafe is located on the first floor and has a Togo’s, Starbucks and a grill.

WHERE:
Cal State Fullerton, College Park (CP) - Room 500
Download Campus Map
Parking is free - PRSSA members will provide guests with parking passes upon entering lot.
Driving and Parking Lot Information

COST:
$15 OC/PRSA Members
$10 PRSSA Students
$20 for Non-members

RESERVATIONS:
This event has sold out!

ABOUT THE WEBINAR:
Learn how to successfully manage a social media campaign by pairing your insight and strategy with the skills and enthusiasm of the technically savvy junior pros on your staff. With the exploding growth of social media, the need to apply strategic thinking to your public relations and communications campaigns has never been more critical. Join Kami Watson Huyse, APR, and learn how to join forces to create ultimate social media success.

You will come away with:

• A clear cultural understanding needed to communicate with social media tools.
• A framework for using social media in business continuity planning.
• An overview of how to choose the right social media tools to meet your objectives.
• A plan of attack for incorporating social media in your campaigns.
• Knowledge of how to transition your communications experience and know-how to social media.
• The additional skills you’ll need to manage a successful social media campaign.

INSTRUCTOR:
Kami Watson Huyse, APR, president and chief operating officer, Zoetica, is an Ad Age "Power 150" blogger who writes at Communication Overtones. She has background in crisis communication and reputation management, social media, focus group research and media relations, and has garnered coverage for clients in the Washington Post, the Wall Street Journal and "The Early Show" on CBS, among others.