Demonstrating the Business Value of PR

August 24, 2010

BYOBB (Brown Bag) & Learn Teleseminar

Demonstrating the Business Value of PR:
Find Practical Solutions to Business Conundrums


WHEN:
Tuesday, August 24, 2010
11:45 a.m. - 1 p.m.
(Please arrive early as the teleseminar begins promptly at noon.)

WHERE:
OCTA Building
600 S. Main St. in Orange, CA
Parking will be validated. Park in structure behind OCTA building (Bedord at La Veta).
Map: http://www.octa.net/Contact_Us.aspx

COST:
$15 OC/PRSA Members
$10 PRSSA Students
$20 for Non-members

RESERVATIONS:
Limited space available! Please R.S.V.P to info@ocprsa.org and pre-pay with credit card below with the PayPal system by Monday, August 23. Checks will not be accepted at the door on the day of the event. If you wish to pay by check, please R.S.V.P. to info@ocprsa.org and mail your check to OC/PRSA (PO Box 422, East Irvine, CA 92650) to arrive by Monday, August 23. After this date, we bill for reservations made but not honored and for late cancellations.

ABOUT THE WEBINAR:
We've started to see standards for public relations and communications measurement that are slowly becoming acknowledged and implemented industry-wide. Yet how do you measure social media, let alone traditional media? Learn how to go from measurement novice to maven, how to incorporate measurable objectives into a communication plan and how to connect public relations outcomes to business objectives that demonstrate true value.

You will be able to:

• Comprehend the importance of measurable objectives to the strategic process.
• Understand how to support organizational “KPIs” (key performance indicators) in your work.
• Clearly demonstrate the business value of public relations to your organization.

INSTRUCTOR:
Shonali Burke, ABC, is principal of Shonali Burke Consulting, based in the
Washington, D.C., area. She has more than 13 years of experience in the
communications field, including agency experience and a stint as the ASPCA’s vice president, Media & Communications, where she recreated the communications function for the country’s oldest animal welfare organization and instituted its award-winning measurement program. Shonali was named to PRWeek's first top "40 Under 40" list of U.S.-based public relations professionals in 2007, and speaks frequently on the business of communication, including public relations and measurement.