PR Ethics Interactive Session
September 16, 2010
PR Ethics Interactive Session:
Common Scenarios and Expert Advice to Help Pros Prepare for Our Profession's Most Challenging Dilemmas
Ethical practice is the most important obligation of a PR professional. We all face dilemmas, but our actions, decisions and communications continually shape perceptions of our profession. This session will cover not only what you should do in common ethical scenarios, but more importantly, what you would do based on your personal values and instincts. This is your opportunity to consider ethics at an individual level, interact with experts and take away valuable advice that will shape your career – and your overall contributions to our profession.
Speakers:

Mary Graybill, APR, Fellow PRSA; Principal, Graybill Communications; & Member, PRSA Board of Ethics and Professional Standards

Dr. Aaron Shaffer, Partner,
Shaffer Psychological Institute & Leadership and Organizational Development Expert

Russell T. Williams,
The Ethical Edge; Author and Blogger
WHEN:Thursday, September 16, 2010
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program
NEW LOCATION:Seasons 52 at South Coast Plaza
3333 Bristol Avenue, Suite #2802
Costa Mesa, CA 92626
MEMBERS ONLY: Special Pricing on Speaker's Book
As an added benefit to OC/PRSA members who attend our September luncheon, speaker Russell Williams is making copies of his book, The Parenting Promises Journal: Building Kids of Character, available during the event at a special price of $10 including sales tax. The Parenting Promises Journal addresses significant parenting questions, such as:
What does it mean to make the parenting engraver's commitment?
What are the seven failure factors of a child?
What are life values?
What are the seven parenting promises?
"Intentionally used and visited often," Williams writes, "Your Parenting Promises Journal can help you fulfill your fundamental parenting responsibility."
COST WITH RESERVATIONS BY SEPTEMBER 10:
$30 member • $45 non-member • $25 student
** Space is limited, so register early to secure your spot! **
After September 10, there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.
RESERVATIONS:
Please register and prepay below using PayPal (credit card processing fee additional), or send an email followed by a check payment to OC/PRSA, PO Box 422, East Irvine, CA 92650.
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