Case Study: Inside the Disneyland Resort Expansion

October 21, 2010

Case Study: Inside the Disneyland® Resort Expansion

Join us for a behind-the-scenes look at how Disneyland® Resort combines Public Affairs and Public Relations strategies to proactively communicate its current expansion efforts, including a large focus on Disney California Adventure Park. This month’s speakers from the Disneyland® Resort Public Affairs and Public Relations teams -- Carrie Nocella, Manager, Government Relations; Betsy Sanchez, Manager, Media Relations and Michele Himmelberg, Public Relations Director – will discuss Disney’s integrated approach, which will provide you insight into reaching both internal and external audiences.

During this program, you will learn/hear about:

• Disneyland® Resort’s plans to grow and expand Disney California Adventure Park.
• Both long-term and short-term communication strategies related to the Disneyland® Resort expansion.
• How to reach multiple audiences and target your message to meet their distinct needs.
• The partnership and integrated communication plans between the Disneyland® Resort Public Affairs and Public Relations teams.
• The “World of Color” press event – the latest in the series related to the expansion.
• How Disneyland Resort utilizes social media in communicating the expansion.

WHEN:
Thursday, October 21, 2010
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program


NEW LOCATION:
Seasons 52 at South Coast Plaza
3333 Bristol Avenue, Suite #2802
Costa Mesa, CA 92626