Communicating Via Video

February 17, 2011

Learn from fellow PR pros, media reps and video production companies how brands are using video to get their message out to their targeted audiences. Get tips on how to incorporate video into overall PR and marketing campaigns and learn some quick tips to making your videos and the messaging within your videos most effective.

SPEAKERS:

Steven Richardson, Founder, Point7West
At Point7West, it’s all about telling the most visually interesting story. Not just in the business of creating videos, this visionary company creates a powerful video brand message for every client. A full-service production company, Point7West creates corporate videos, commercials, PSAs and specializes in image films, 3- to 5-minute videos that communicate a client’s key messages in a dynamic way. Founded in 2001 by Steven Richardson, Point7West combines the artistry of visual storytelling with the branding expertise of seasoned marketing experts. The professional team at Point7West will create a client’s video from start to finish. With in-house professionals overseeing every step of production, there is an unparalleled consistency to the entire process that shows in the finished video.

Suzanne Broughton, Lead Blogger and Columnist at OC Family Magazine
Suzanne Broughton is co-founder of the nation's largest local blogger group, Blog Crush, and writes daily on her blog Alive in Wonderland at OCFamily.com. Suzanne hosts and produces the local family TV show -- OC Family TV -- on Cox3. She lives in Irvine with her husband and two kids.

Karen Sohl, Director of Corporate Communications, Cisco Consumer Products Group: Linksys, Valet and Flip Video
Karen Sohl brings more than 18 years of worldwide corporate communications development, strategy and execution including media relations, analyst relations, financial analyst relations, advertising and corporate marketing experience. Her responsibilities include the supervision of North America and Latin America, public relations, analyst relations, and corporate positioning to the public on company strategies and product rollout for Linksys, Valet and Flip Video branded products.

Rochelle Veturis Coles
Rochelle Veturis Coles is the media and public relations director for California-based sustainable design firm LPA Inc. Since working at LPA, the company has received five times as many news clips per month with an estimated ad value in excess of $3.75 million in 2009. Last year alone, she worked with more than 400 newsprint, television and online media outlets. Additionally, Rochelle works with business and government organizations to get them up to speed with the "socialmediasphere" through seminars and private coaching. She is the former media relations director for B Scene Advertising Agency, assistant producer for a talk show filmed at CBS, promotions for three Los Angeles Times community newspapers and public relations for the city of Newport Beach Centennial. Rochelle has background as an on-air talent for both television and radio.

All registered guests for this luncheon have the chance to win a new Flip Video Camera!!!

WHEN:
Thursday, February 17, 2011
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program

WHERE:
Seasons 52 at South Coast Plaza
3333 Bristol Avenue, Suite #2802
Costa Mesa, CA 92626

COST WITH RESERVATIONS BY FEBRUARY 11:
$30 member • $45 non-member • $25 student

After February 11, there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.

RESERVATIONS:
This event has sold out! Contact our office at info@ocprsa.org to be placed on the waiting list.