How to Grow Word-of-Mouth Movements

May 25, 2011

BYOBB (Brown Bag) & Learn Webinar

How to Grow Word-of-Mouth Movements
People Are the Killer App


WHEN:
Wednesday, May 25, 2011
11:45 a.m. - 1 p.m.
(Please arrive early as the webinar begins promptly at noon.)

WHERE:
Taco Bell Headquarters (Conference Room 1B)
1 Glen Bell Way
Irvine, CA 92618

COST:
$15 OC/PRSA Members
$20 for Non-members

Add $10 for attendees without reservations by 5 p.m. on May 24.

RESERVATIONS:
Limited space available! Please R.S.V.P to info@ocprsa.org and pre-pay with credit card below with the PayPal system by Friday, May 20. After this date, we bill for reservations made but not honored and for late cancellations.

ABOUT THE WEBINAR:
What does it take to build a movement of loud and proud brand ambassadors? More social media applications? Faster technology? Geno Church teaches you the seven lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Hear about word-of-mouth case studies, including the Fiskars Brands “Fiskateers” movement, which now has more than 5,000 members worldwide, and the Effie award-winning Rage Against the Haze youth anti-smoking initiative, which has more than 7,000 active teenagers involved despite a complete state program budget elimination.

You will learn how to:

• Turn product conversations into passionate conversations.
• Build and grow a word-of-mouth movement.
• Encourage your customers to be brand ambassadors.
• Measure word-of-mouth ROI.
• Allow your fans to share brand ownership.

Please feel free to bring your own lunch.