Enchantment: The Art of Changing Hearts, Minds and Actions

July 14, 2011

Guy Kawasaki -- high profile entrepreneur, venture capitalist, management guru, best-selling author and blogger -- has been a powerful force in business and technology since helping launch the Apple Macintosh in 1984. His most recent book, “Enchantment,” addresses the issues of influence and persuasion and has been called a “How to Win Friends and Influence People” for the Twitter generation.

According to Kawasaki, enchantment can be more powerful than traditional persuasion, influence, or marketing. He says the ultimate goal is not merely to attain one’s immediate objective but to engender a voluntary, enduring, and delightful change in other people.

This presentation will not only offer insights from one of today’s most innovative thinkers and marketers, but will also provide practical advice for using his techniques yourself. 

"The power of a really good idea to transform the marketplace and individual customer experiences is huge, and this book offers a wealth of insights to help businesses and entrepreneurs tap into that potential."                  
-Sir Richard Branson, Founder of the Virgin Group

Guy Kawasaki is the former chief evangelist of Apple. He is also the cofounder of Alltop.com (an online magazine rack of popular topics on the Web) and a founding partner at Garage Technology Ventures. His nine previous books include the international bestseller “The Art of the Start,” as well as “Reality Check,” “Rules for Revolutionaries,” “How to Drive Your Competition Crazy,” “Selling the Dream,” and “The Macintosh Way.” He earned a bachelor’s degree from Stanford University and a master’s degree in business administration from the University of California, Los Angeles.

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WHEN:                
Thursday, July 14, 2011
5:30 - 7:00 p.m.    Cocktails, appetizers and networking
7:00 - 8:00 p.m.    Guy Kawasaki presentation
8:00 - 9:00 p.m.    Coffee and dessert

WHERE:        
The Hotel Hanford
3131 S. Bristol Street
Costa Mesa, CA 92626
www.thehotelhanford.com

COST WITH RESERVATIONS BY JULY 7:           
$45    PRSA members (all chapters)
$60    Non-members

After July 7, there is an additional $5 charge for walk-ins and later reservations, and no refunds are available.

Cost includes appetizers, drink ticket and copy of Guy Kawasaki’s book "Enchantment” (books not guaranteed for those who register once event is sold out).

REGISTER:
This event has sold out! PLEASE NOTE THAT WAIT LIST RESERVATIONS ARE NOT GUARANTEED A BOOK.

If you have questions, feel free to email Cynthia Ragland, APR at cragland@oc-cf.org

FOR EVENT ATTENDEES:



SPEAKER LINKS
Guy posted the social media links he shared with the group here.

SPECIAL OFFER
The Hotel Hanford has an exciting offer for attendees: 30% off your next stay by December 31, 2011 with promo code “PRSA.” Click here for details.

SURVEY
We want your feedback! Please click here to complete a short survey about the event. It will just take a few minutes and will help us plan future events.

IN THE NEWS
Kari Hamanaka of the Orange County Business Journal wrote about the Guy Kawasaki event in this week's issue. Click here for full story.