Creating a Social Media Policy to Fit Your Organization

September 28, 2011

BYOBB (Brown Bag) & Learn Webinar

Creating a Social Media Policy to Fit Your Organization:
Develop Guidelines to Lessen the Risk

Sponsored by the City of Tustin
Special Thanks to Lisa Woolery, APR for offering to host our event!

WHEN:
Wednesday, September 28, 2011
Check-in 11:30 to 11:45 a.m.
Program Noon to 1:00 p.m.
(This is a re-play of the live program)

BYOB - Bring your own (bag) lunch!

WHERE:
Tustin City Hall (Library)
345 East Main Street
Tustin, CA 92780-4411

COST:
Regularly priced at $150 for members / $250 for nonmembers
Early Bird Rate $15 members / $20 nonmembers

Price will go up $10 in each category on Monday, September 26, 2011. After this date, we bill for reservations made but not honored and for late cancellations.

RESERVATIONS:
Please register and prepay below using PayPal (credit card processing fee additional), or send an email to info@ocprsa.org followed by a check payment to OC/PRSA, P.O. Box 422, East Irvine 92650.

ABOUT THE WEBINAR:
Creating a social media policy or guidelines for your organization can be a daunting task.  Many companies begin communicating in the social media landscape and then have to step back to build their policies.  So, where do you start?  Deirdre Breakenridge outlines what you need to know to develop a social media policy that fits your organization.  You will learn how to:

• Select a coalition of employees who understand social media communications  and who will create and follow your policy.
• Identify social media policies, representative of your industry, that have been created by other organizations.
• Develop a matrix or “guidelines for engagement” for comparison to your organizations’ social media environment.
• Fit the policy to your company’s Code of Ethics or Code of Conduct.
• Understand and abide by legal issues including: consumer protection unfair trading regulations, intellectual property rights (copyright and trademark), invasion of privacy and more.

INSTRUCTOR:
Deirdre Breakenridge, president and executive director, Communications, Mango! Creative Juice, an integrated advertising, marketing and communications agency, is also an adjunct professor at Fairleigh Dickinson University, where she teaches courses on public relations and interactive marketing for the university’s Global Business Management program. Her books include "Putting the Public Back in Public Relations,” "PR 2.0," and “Cyberbranding: Brand Building in the Digital Economy.