Writing for Social Media & Search Engines

October 20, 2011


More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas.

But social media is more like a cocktail party than a press release and there is a definite art to making your messages stand out and capture the right audiences.

In this session, you'll discover how to make your blog postings, tweets, Facebook posts and search content more relevant, valuable and interesting to your readers.

You'll learn:

• The 70-20-10 rule for engaging your followers,plus other tips for making sure your status updates are welcoming to guests, not intrusive pests.
• Tips for search optimization via social postings
• How to pass the "who cares?" test and four other techniques for becoming a resource, not a bore, on social media.
• How to get retweeted and expand your influence within channels.
• Write dramatic, compelling content and updates that draw followers and get clicks.
• Make your posts personable. There's a reason they call it "social" media.

Presenters:
Debbie Miller, Social Media Marketing Strategist, Social Hospitality
As the Search & Social Marketing Coordinator for HyperDisk Marketing, Debbie executes SEO and social media strategies for various clients and analyzes and re-evaluates campaigns to ensure that clients are achieving desired results.

Before HyperDisk, Debbie worked as the Website & Social Media Manager for the Costa Mesa Conference & Visitor Bureau (CMCVB) where she maintained the CMCVB's website and drove engagement via the bureau's Twitter and Facebook channels. In January 2011, Debbie launched Social Hospitality -- a thought-leadership site packed with resources and insight surrounding ways in which the hospitality industry can utilize social media for customer service, marketing, branding and more. Follow Debbie @SocHospitality @TheBigDebowski

Randy Stuck, Manager of Search & Social Marketing, HyperDisk Marketing
Randy Stuck began his career at HyperDisk Marketing as an Associate in Search and Social Marketing and had the privilege of being trained by one of the foremost minds in search and semantic technology. He has since been promoted to manager of search & social marketing and manages the development and execution of Search Engine Optimization, Social Media and paid search strategies for HyperDisk's portfolio of clients. Follow Randy @RandyStuck

WHEN:
Thursday, October 20, 2011
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program

LOCATION:
Scott’s Seafood
3300 Bristol St., Costa Mesa, CA
http://www.scottsrestaurantandbar.com/
Free Parking in Garage

COST WITH RESERVATIONS BY OCTOBER 14:
$30 member • $45 non-member • $25 student

After October 14, there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.

RESERVATIONS:
This event has sold out. Contact info@ocprsa.org to be placed on the waiting list.