Master, Manage and Measure Your Social Media Programs

November 15, 2011

Tis the season of giving thanks and to celebrate our valuable members, OC/PRSA has put together a program specifically with our members in mind. This November, join us for "Master, Manage and Measure Your Social Media Programs: A Hands-On Workshop."

WHEN:
Tuesday, November 15, 2011
8 a.m. to 3:30 p.m.
A continental breakfast and lunch will be provided.

NEW LOCATION!!
Cisco
130 Theory, Suite 100
Irvine, CA 92617
We will be in conference rooms Laguna 1 and Laguna 3. Look for our balloons and signs!

SCHEDULE:
8 - 8:30 a.m. Registration and Breakfast
8:30 - 9:45 a.m. Session 1
10 - 11:15 a.m. Session 2
11:30 a.m. - 12:30 p.m. Lunch
12:45 - 1:30 p.m. Session 3
1:30 - 2:15 p.m. Session 4
2:30 - 3:15 Session 5

EVENT MATERIALS:
Please download and print these materials, as we will NOT be providing copies at the event:
Implementing Social Media Plan
LinkedIn
Measuring Social Media Success
Social Media Action Plan Template
Social Media Content Schedule Template
Social Media Plan Template
Social Media Response Process Template
Tying Social Media Into Marketing Efforts
NEW! The Three P's of Social Media

COST:
OC/PRSA Members: $50
Non-Members: $450
OC/PRSA New & Renewed Members (joined or renewed between August 1st and November 15th): FREE

RESERVATIONS:
THIS EVENT HAS SOLD OUT. Contact info@ocprsa.org to be placed on the waiting list.

Not a member of OC/PRSA? Join or renew your PRSA membership (including OC/CPRSA chapter membership) during the months of August through November and receive access to this event for FREE! Your membership pays for itself! Now that’s something we can all be thankful for. Get all the details on OC/PRSA membership and its many benefits by visiting http://www.ocprsa.org/join-now. Use code SEC11 through November 30 for a free section membership for one year when you join National at http://www.prsa.org/joinus. Associate members, use code AM11.



Join us for a hands-on workshop with social media expert Rebecca Markarian of the Social Method. During this special full-day workshop you will learn to create, manage and measure an effective social media program. Whether you are just getting started or have already begun to implement these tools, this workshop will provide a hands-on opportunity to learn new ways to use these tools efficiently and effectively to manage your day-to-day social media program.

At this workshop, we will:

• Walk you through the use of top social media tools step-by-step.
• Teach you how to setup many of these tools for your organization.
• Give you a valuable toolkit with the templates you will need to get started.

This is a TRUE WORKSHOP, so you must bring a laptop/tablet with wireless capabilities! WiFi will be provided. Team members from the Social Method and OC/PRSA volunteers will be on hand helping attendees set up the tools you'll need for social media management. The workshop will be broken into several sessions:

Session 1: Three P's of Social Media - Plan, Policy, Process
Presenter - Rebecca Markarian, The Social Method

• Writing a Social Media Plan - a template will be provided.
• Setting a Social Media Policy - a template will be provided.
• Creating a Process for the Social Media Team - a template will be provided.

Session 2: Implementing Your Social Media Plan
Presenters - Rebecca Markarian, The Social Method; John Tomaszewski, Sysomos; Chuck Hester, Chuck Hester Enterprises

• Creating a Social Media Content Calendar - a template will be provided.
• Begin Listening. You will enroll in, setup and learn tips of how to effectively use monitoring tools (including Social Mention and Google Alerts).
• How to REALLY use LinkedIn to grow your network and attract new business leads.
• Efficiently manage your day-to-day social media program using top management tools such as Hootsuite. You will create a Hootsuite account and learn how best to use this tool to manage and monitor your social networks.

LUNCH: Social Media Case Studies: Creating Programs That Win

Session 3: Day-to-Day Management of Social Media
Presenter - Rebecca Markarian, The Social Method

• Identifying the players, assigning roles and keeping it organized and efficient.
• Efficiently manage your day-to-day social media program using top management tools such as Hootsuite and Basecamp.

Session 4: Measuring Social Media Success
Presenters - Rebecca Markarian, The Social Method; John Tomaszewski, Sysomos

• Understanding the basics of analytics and how to use them to demonstrate success.
• Interpreting data and creating meaningful reports. Explore and setup key measurement tools including Facebook Insights, Sprout Social and Hootsuite Analytics.
• Evaluating these results and adjusting your program accordingly.

Session 5: Tying Social Into Marketing Efforts
Presenters - Craig Cooke, Rhythm Interactive

• Learn how to tie your social efforts into all your marketing efforts to generate more traction for your brand and engage consumers.
• Tips to manage and track your marketing efforts and get real-time reports/results.

AND THERE'S MORE...

At the end of the day you will take home a social media guide including the following templates:

• Social Media Plan
• Social Media Content Calendar
• Social Media Policy
• Social Media Process

AND, the following resource guides:

• Tools you should consider
• Tips for Twitter
• Creating a Facebook Page
• Developing a Monitoring System that Works

Presenter Information:

The Social Method
The Social Method is a full-service social media agency based in Orange County, California. The company specializes in all areas of engagement marketing from influencer relations programs to creating customized Facebook and Twitter promotions.  Their dedicated team of strategists, community managers, writers and data analyst create social media programs focused on being intelligent, intentional and measurable. 
Sysomos
Sysomos brings business intelligence to social media, providing instant and unlimited access to all social media conversations to quickly see what's happening. Sysomos collects data from blogs, Twitter, social networks, messages, boards, wikis and major new sources. Sysomos' products include: Media Analysis Platform (MAP), our flagship service that offers customers the ability to analyze and understand social media conversations; and Heartbeat, a cost-effective, real-time monitoring and measurement tool that provides constantly updated snapshots of social media conversations.

Chuck Hester Enterprises
Chuck helps businesses get their stories told through influencer relations, good old fashion PR strategies and hard work. He also offers LinkedIn Corporate Boot Camps that help businesses maximize their use of LinkedIn, find and retain customers and enhance their social media footprints. You can find him on LinkedIn at www.linkedin.com/in/chuckhester

Rhythm Interactive
Located in Irvine, Rhythm Interactive is a full-service marketing agency specializing in digital interactive media. Rhythm Interactive combines strategic marketing, user-experience design and elegant technology to create immersive brand experiences for their client’s customers. Through their RI-5 Process Framework, Rhythm Interactive develops innovative solutions that achieve business goals and engage users while creating a closed-loop system from which to measure ROI.

Rhythm Interactive services include, but are not limited to:

• Social Media Channel Skinning
• Search Engine Marketing Consultation & Services
• Custom Video Production
• E-mail Marketing Solutions & Campaign Support
• Mobile Application Development
• Custom Application Development
• Website design and development

Facebook: www.facebook.com/rinteractive LinkedIn: www.linkedin.com/company/rhythm-interactive Twitter: @rinteractive