Using Social Channels as a Pitching/Story Gathering Tool

January 19, 2012

OUR LUNCHEON HAS SOLD OUT!

Social media channels have made news happen. Often times, these channels are the first channels people access to find real-time news and get trusted recommendations from friends and colleagues. So, how are PR agencies using social channels to pitch stories to reporters? How are reporters using social channels to generate story ideas or find credible resources for stories? Do reporters prefer to be pitched via social channels? And, how can PR professionals use these channels to search for the right outlets and reporters covering certain niches?

These questions and more will be answered by our panelists at the Jan. 19th OCPRSA lunch program.

Panelists Include:

Chuck Hester, LinkedIn Specialist & PR/Marketing Professional
Chuck Hester is a LinkedIn power connector with more than 11,000 direct connections. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business and media contacts. He’s addressed conferences in Canada, Australia and throughout the United States.You can find Chuck at www.linkedin.com/in/chuckhester

Rebecca Hall,  Founder/President/CEO of Idea Hall
Rebecca Hall is the founder, President and CEO of Idea Hall. Specializing in media relations and integrated marketing campaigns, Rebecca has developed and implemented international, national and local public relations and marketing programs, image-building campaigns, and new product introductions. Idea Hall is a full service public relations and marketing agency that elevates the image of our clients, promotes their services and products and reaches target audiences with effective communication strategies.

Vikki Vargas, NBC4 Orange County Bureau Chief
Vikki Vargas is NBC4's Orange County Bureau Chief, overseeing all news gathering operations for the station in Orange County. She joined NBC4 in July 1982 as a general assignment reporter, and has been stationed in and has covered the major news stories in Orange County since 1984.   


WHEN:
Thursday, January 19, 2012
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program

LOCATION:
Scott’s Seafood
3300 Bristol St., Costa Mesa, CA
http://www.scottsrestaurantandbar.com/
Free Parking in Garage

COST WITH RESERVATIONS BY JANUARY 16:
$30 member • $45 non-member • $25 student

After January 16, there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.

RESERVATIONS:
This event has sold out. Contact info@ocprsa.org to be placed on the waiting list.