Personal Branding Workshop

February 07, 2012

Build Your Brand for 2012

with Branding Expert Sandra Sellani

Co-Sponsored by OC AMA, IABC-OC, OCAF and OC/PRSA

Nationally known brand expert Sandra Sellani, author of best-selling business  book, “What's Your BQ?” (www.whatsyourbq.com) and VP of Marketing for NVISION Laser Eye Centers (www.nvisioncenters.com), will share her secrets to building your brand for 2012.

In her workshop, Sandra will help you discover what makes you unique, steps to create your own brand, and how to build that brand among your clients, potential clients, partners and others. Branding yourself will help you break away from the competition and become known for being the obvious choice in your field. This will ultimately enable you to stand out when doing proposals for new business and in keeping existing clients.

You will benefit by :

• Taking the BQ Test to ascertain your brand strengths and weaknesses
• Discovering how to define your unique point of differentiation
• Understanding the differences between name recognition and brand recognition
• Finding out how to stand out from the crowd
• Learning how to make your first impression memorable
• Understanding how building your brand gives you a sustainable competitive advantage
• Discovering the VRIO Branding Model: what it is and how it works
• Seeing case studies on how branding has made a difference
• Exploring what efforts are needed to create your own brand

A copy of Sandra's book, "What's Your BQ?" will be provided to each attendee who RSVPs by February 1. For those who RSVP after Feb. 1 and for walk-ins, books will be available after the event. Sandra will personally autograph books for attendees.

WHEN:
Tuesday, February 7, 2012
5:30 pm Check-in & Networking
6:00-7:30 pm Speaker, followed by networking until 8:00 pm.

WHERE:
Prego Ristorante
18420 Von Karman Ave., Irvine

We will be in a private room for both workshop and mixer; prices include heavy hors d’oeuvres and one drink ticket (wine, beer, iced tea, soft drinks.) No-host bar is also available. Parking is complimentary with a stamped parking ticket.??

MEMBER COST WITH RESERVATIONS BY FEBRUARY 1:
PCE, IABC, OCAF, OCAMA, OC/PRSA Members: $45 for the workshop, including a copy of Sandra's book, as well as networking that includes heavy hors d’oeuvres and one drink ticket (wine, beer, iced tea, soft drinks.); no-host bar is also available.

NON-MEMBER COST AND ANY RESERVATIONS AFTER FEBRUARY 1:
$50 for workshop, book (to come after the event) and networking, including hors d'oeuvres and one drink ticket.

WALK-INS (on a space-available basis):
Cash or check only, please: $55 with book to come after event.

RESERVATION DEADLINE:
Noon on Wednesday, February 1.
No refunds can be accommodated after the RSVP deadline, but RSVPs are transferable to others.

RESERVATIONS:
RSVP on PCE's Meetings and Mixers website page and use our PayPal link. Choose your attendance option (member or non-member) from the drop-down selection box, and enter the name of the group of which you are a member in the second box. You do not need to have your own PayPal account to pay in advance using PayPal; the system will send you a receipt.

PCE is pleased to host this workshop and mixer with IABC, OCAMA, OCAF and OC/PRSA. Come meet our members and bring a pocketful of business cards to share.