Emerging Markets: A Global PR Perspective
May 17, 2012
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Many countries outside of the United States are quickly becoming major contenders in the global competitive landscape. In its white paper titled, “The Public Relations Professional of 2015,” the Public Relations Society of America lists globalization as a key factor a Public Relations professional must contend with moving toward mid-decade. This informative event seeks to explore the dynamics, best practices and more at play in this sphere.DATE/LOCATION:
Thursday, May 17, 2012
DoubleTree Santa Ana - Orange County Airport
201 East MacArthur Blvd.
Santa Ana, CA 92707
Self-Parking is FreeCOST:Conference includes luncheon:
Members: $45 for the conference/early bird through May 14
Members: $55 after May 14
Non-members: $55 prior to May 14
Non-members: $65 after May 14
Students: $35Luncheon only:
(After May 14, no refunds available)RESERVATIONS:
We are no longer accepting advance reservations, but we welcome walk-ins. You may pay with cash or check made payable to OC/PRSA at the door.CONFERENCE AT A GLANCE:
- 9:30 to 10:00 a.m. - Registration/Continental Breakfast
- 10:00 to 10:45 a.m.
Session One: Global Engagement & Influences - Luring the Global Tourist
What are the travel trends we see today in an age of heightened security and how have communicators adjusted? What tactics might their competitors or counterparts abroad employ to gain a share of the tourism market? The presenters will address these questions and reveal the best practices and strategies at work to attract global tourists in a weak economy.
• Elaine Cali, Vice President of Communications, Anaheim/OC Visitor and Convention Bureau
• Robert W. Deuel, Director of Public Relations, Disney Worldwide Sales & Travel Operations - Asia Pacific Region
- 10:45 to 10:50 a.m. - Break
- 10:50 to 11:30 a.m.
Session Two: Professional Associations for Communicators - Preparing Members For Success in a Multicultural World
Amid company mergers, job outsourcing and high unemployment rates, how can communicators go the extra mile to gain the upper edge in a global employment market? What is the ROI for attending international conferences and interacting with communicators from other countries? This session will explore how organizations which cater to communicators prepare their members for success in a multicultural world.
• Katie Coates Ageson, APR, Historian/Western District Representative, Public Relations Society of America, Orange County Chapter
• Judy Iannaccone, President-elect, International Association of Business Communicators Orange County
• Kelly Teenor, APR, Past District Governor, Toastmasters International
- 11:30 a.m. - Break/Networking (Registration begins for lunch attendees only)
- 12:00 – 12:30 p.m. - Lunch
- 12:30 p.m. - 1:30 p.m. - Program
Emerging Markets from a Global PR Perspective - Insight from Experts Conference Sessions and Presenters
How do major players in the global landscape cater to and attract global clientele? What communication strategies, techniques and best practices do they use to stay on top and gain positioning for success in an increasingly competitive arena? What are the implications and nuisances for global communicators? We will hear from the experts of their respective industries.
• Agency: Daniel Rhodes is vice president of public relations for Global Results Communications (GRC), a full-service public relations firm dedicated to advancing the profiles of companies in the high-tech, telecommunications and wireless industries.
• Healthcare: Sarah Huoh is director, global communications, at Edwards Lifesciences (NYSE: EW), the global leader in the science of heart valves and hemodynamic monitoring. Huoh develops and leads communications and media relations activities for all of the company’s business units: heart valve therapy, transcatheter valve replacement, cardiac surgery systems and critical care/vascular.
• Nonprofit: Daphne Hart is the regional communications manager for the American Red Cross serving Orange, Riverside and San Bernardino Counties. She is also a member of the organization’s Advanced Public Affairs Team, a rapid response group that deploys anywhere in the country on five hours’ notice.
• Moderator: Ben A. Singer, Senior Executive, Public Affairs & Corporate Communication. He is principal of SingerStrategic, an Orange County based communications and public affairs consultancy serving clients in healthcare and philanthropy. His efforts help companies and organizations build and leverage their reputations as a competitive asset in today’s dynamic economy.
Q & A
- 1:30 pm - Program End
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