PRSA Teleseminar: PR & Social Media

Lunch and Learn

Join us for a lunch hour PRSA teleseminar about PR & Social Media, hosted by OC/PRSA Young Professionals (YoPro) and Hill & Knowlton. A boxed lunch is included in the cost of the teleseminar.

Date and Time
Tuesday, February 26, 2008
11:45 a.m.
(Please arrive early as the teleseminar begins promptly at noon.)

Location
Hill and Knowlton
10 Corporate Park, Suite 200
Irvine, CA, 92606

Cost
$17 OC/PRSA Members
$15 PRSSA Students
$20 Non-members

After February 25, we will bill for reservations made but not honored. Sandwiches will be served with bakery chips, a fresh baked dessert and seasonal fruit. Please select your sandwich preference:· Chicken Pesto · Bavarian (Ham or Turkey) · Southwest Roast Beef • Turkey Swiss, Tuna Salad • D.C. Chicken Salad • Tomato Mozzarella.

Reservations
This event has sold out. We are no longer accepting reservations, but contact us at info@ocprsa.org to be placed on a waiting list.

PR & Social Media: What Every Practitioner Needs to Know

Peter Himler leads the discussion in taking a first-hand look at the phenomena that are redefining the practice of public relations. Hear about the array of new tools, strategies and channels available to today's practitioner from digital PR pioneers, including David Bradfield, senior vice president and partner, Fleishman-Hillard; Nicco Mele, founder and president of EchoDitto; and Lee Odden, CEO of TopRank Online Marketing. Get tips on:

• How new media is defining your company and your brand.\
• The role of word-of-mouth marketing and how to make it work for you.
• Mining the online conversation.
• Emerging techniques and tactics, and melding them with traditional PR service offerings.