"ROARING PR" - PROTOS 2008

Congratulations to all the winners below!

"C" CATEGORY - COLLATERAL MATERIAL AWARDS

Award of Excellence winners for category C1, Brochure

• Rebecca Hall, Stephen Fry and Michael Frazier with Idea Hall – for “Chapman University Roger C. Hobbs Institute for Real Estate, Law and Environmental Studies”

Award of Excellence winners for category C2, Periodical

• Jen Olewinski with Brower, Miller & Cole – for “The Voit Companies Focus Newsletter”
• California State University, Fullerton – for “Titan Magazine”
• Christopher Trela with The Laguna Playhouse – for “Callboard”

PROTOS winners for category C2, Periodical

• Internal Communications of Allergan – for “Allergan Insight”
• California State University, Fullerton – for “Titan Pride”

PROTOS winners for category C4, Speech

• Ron Kirkpatrick, National Manager of Toyota Motor Sales USA – for “There’s no David without Goliath”

Award of Excellence winners for category C6, Collateral Materials

• Leap Wireless PR Team with Bock Communications – for “Leap Wikipedia Entries”
• The Marketing Department of OCTA – for “Rideshare Week Campaign Materials, ‘Be a Rideshare Hero’”

PROTOS winners for category C6, Collateral Materials

• Lisa Falcetti, Elaine Ordiz and Whitney Liem with Golin Harris – for “DECT Mailer Campaign”
• The Marketing Department of OCTA – for “Youth Summer Bus Pass” AND “OCTA 2007 OC Flyer Bus Service Campaign”

Award of Excellence winners for category C8, Multi-Media Presentation

• Risdall McKinney Public Relations – for “Rockin’ the House for 30 Years, Celebrating Premier Mounts’ Past, Present and Future”

PROTOS winners for category C9, Website Development

• Kate Mossbarger with Porter Novelli – for “San Diego International Airport Master Plan Web Site: www.SANPLAN.com”

"B" CATEGORY - MEDIA RELATIONS AWARDS

PROTOS winners for category B1, Press Kit – Hard Copy

• Risdall McKinney Public Relations for “I Love Premier Mounts Commemorative Kit Sets the Stage for Future Media Relations”
• Innez Bee & Hilary Kay with HKA, Incorporated for “Wonderland Bakery Press Kit”

Award of Excellence winner for category B3, News Release – Consumer

• Jen Olewinski with Brower, Miller & Cole for “The District at Desert Star Scholarship Winner News Release”

PROTOS winner for category B3, News Release – Consumer

• GRC Go 2 Team for “ Go 2 Launches Pet Lovers Mobile Website”

PROTOS winners for category B4, News Release – Business to Business

• Xirrus Public Relations Team with Bock Communications for “Adding Some Xirrus Relief to a Tornado-Struck Town”
• SEVEN PR Team for “SEVEN Goes Global”
• Jen Olewinski with Brower, Miller & Cole for “Scala Real Estate Partners Fund Announcement Release”
• GRC 3Guppies Team for “Small Fish Garners Big Attention”
• GRC Movero Team for “Movero Introduces Maestro”
• GRC Be Seem Team for “Be Seem Press Release: Another Industry First”
• GRC Telcordia Team for “Interconnection Community Announcement”
• GRC MMA Public Relations Team for “Mobile Marketing Association Brings Consumers a Voice with Best Practices Update”
• Nicole Broussard, Rebecca Hall & Greg Young with Idea Hall for “Bixby Land Company Acquires OC Office Portfolio for $345 Million from Maguire Properties”
• Holly Naylor, Lauren Smith & Jessica Newman with Idea Hall for “Birtcher Development & Investments Paramount/Kroger Lease”

PROTOS winners for category B5, News Release – Non Profit

• Porter Novelli and Orange County Business Council for “Orange County Business Council”

Award of Excellence winner for category B6, Media Story – Issues Management

• Santa Margarita Water District Team with Laer Pearce & Associates for “Educating the Public About Outdoor Water Conservation”
• OCTA External Affairs for “Navigating Through a Bus Strike”

PROTOS winners for category B7, Press Conference

• Toshiba America Medical Systems & Ketchum for “Toshiba’s Aquilion ONE Press Conference Launch: Revolutionizing Healthcare in a Single Rotation”

Award of Excellence winners for category B10, Article for Consumer Publication – Pitched

• JumpTap Public Relations Team of Bock communications for “JumpTap Headlines in Forbes; Goes Up Against Google”
• Jessica Newman, Lauren Smith, Greg Young, APR & Holly Naylor with Idea Hall for “SCI Real Estate Investments — A Better Class of Tenant —Financial Times”

PROTOS winners for category B10, Article for Consumer Publication – Pitched

• Kim Long, Christine Welch & Kayree Ray with Echo Media Group for “Brave New Baby-Making”
• Emily Carlton & Hilary Kay with HKA, Incorporated for “OC Register ‘Morning Read’ Front Page Feature on myLACYS”

Award of Excellence winners for category B11, Article For Trade Publication — Written

• GRC Be Seem Team for “Achieving True Mobility”
• Chris Egger with Macy & Associates for “Hines: Future Is Green”

PROTOS winners for category B11, Article For Trade Publication — Written

• NMS Communications PR Team with Bock Communications, for “NMS Communications Gets Wireless Week Readers Hooked on Ringbacks”
• David Gordon with Brower, Miller & Cole for “Multifamily Trends Byeline—Western National”
• Westbound Communications for “Mission Hospital’s Advance for Nurses Cover Story”
• Toshiba America Medical Systems, Inc. and Ketchum for “Safer MR Exams—ADVANCE for Imageing and Radiation Therapy Professionals Byline Article”

Award of Excellence winners for category B12, Article For Trade Publication — Pitched

• Louis Afrouznia, Holly Naylor & Lauren Smith with Idea Hall for “SCI Real Estate Investments — TIC Tock Around the Clock — Western Real Estate Business”

PROTOS winners for category B12, Article For Trade Publication — Pitched

• Chris Egger with Macy & Associates for “Hines: Green Is Good”
• Tricia Whittemore with Porter Novelli for “There’s Tech Treasure Tucked in and Around Boise, Idaho”

Award of Excellence winners for category B13, Best Single Media Placement – Print or Broadcast

• SEVEN and JumpTap PR Teams with Bock Communications, Inc. for “Wireless Week Cover Story”
• Digit Wireless PR Team with Bock Communications, Inc. for “Digit Wireless’ Fastap Inventor gets Recognized for Innovation”
• Aeris Communications PR Team with Bock Communications, Inc. for “Aeris Seals the Deal With Top-Tier Trade Publication”

PROTOS winners for category B13, Best Single Media Placement – Print or Broadcast

• Lisa Falcetti, Wes Robinson & Elaine Ordiz for “Buy.com”
• Jessica Newman and Greg Young, APR with Idea Hall for “Pacific West Association of Realtors Opening Doors First- Time Home Buyer Down Payment Assistance Program- The Orange County Register”
• John Robert Thatcher with McKinley Reserve Media Group for “Trashing Wildfires with ENCAP”
• Porter Novelli for “CNBC Visits the Boise Valley: ‘Tech’s Next Hot Spot’”

PROTOS winners for category B14, Media Tour

• CDMA Development Group PR Team with Bock Communications for “CDG Takes 3G Wireless to China”
• Jen Olewinski with Brower, Miller & Cole for “The District at Tustin Legacy Media Tour”
• The GRC Guppies Public Relations Team for “3Guppies Jumps Into the Pond with Mobile, Social Networking”

"A" CATEGORY - PROGRAM AWARDS

Award of Excellence winners for category A1, Community Relations / Institutional Programs

• Danielle Alvarez with Boost Mobile for “Building Leaders for Tomorrow”
• Westbound Communications for Caltrans District 12: SR-74 Ortega Highway Safety Improvement Project - Saving Lives on the 74”

PROTOS winner for category A1, Community Relations / Institutional Programs

• OCTA External Affairs for “I-5 Gateway Project Programs”

Award of Excellence winners for category A2, Total Program – Consumer

• LiveOnTheGo PR Team with Bock Communications for “LiveOnTheGo Offers a Tasty Service”

PROTOS winner for category A2, Total Program – Consumer

• Beth J. Passarella with Echo Media Group for “Maximizing Men on a Mission”
• Boost Mobile Public Relations Team for “Unlimited by Boost Launch”
• Kim Long with Echo Media Group for “Echo Media Group Turns Up the Heat for Bertazzoni”
• Lisa Falcetti, Earlene Tang & Whitney Liem for “Consumer-External HDD Launch”
• Warriors in Pink Team Hill & Knowlton Irvine for “Ford Creates Warriors in the Battle Against Breast Cancer”
• Westbound Communications for “Alaskan Brewing Company’s Coastal CODE Initiative”

Award of Excellence winners for category A3, Total Program – Business to Business

• Joshua David Levitt McKinley Reserve Media Group for “Making Green by Going Green”
• The PowerMark Group for “Branding a Voice/Data Management Company PowerMark With Communicado, Inc.”

PROTOS winners for category A3, Total Program – Business to Business

• Aurora PR Team for “Aurora’s 2007 PR Campaign”
• Toshiba America Medical Systems & Ketchum Public Relations for “Toshiba’s Aquilion ONE Launch: Revolutionizing Healthcare in a Single Rotation”

PROTOS winner for category A4, Total Program – Non Profit

• OCTA External Affairs for “Navigating Through a Bus Strike”

Award of Excellence winners for category A5, Media Relations

• Ethertronics PR Team with Bock Communications for “Ethertronics’ New Antennas Earn Great Reception”
• Mobile Complete PR Team with Bock Communications for “Mobile Complete Asks Consumers to TryPhone”
• JumpTap Public Relations Team with Bock Communications for “JumpTap and the Business Press”
• GRC Nuance Team for “Nuance Acquires Tegic”
• Lisa Falcetti, Elaine Ordiz, Whitney Liem & Amanda Ansell for “VTech”
• Westbound Communications for “Meade mySKY Product Launch” AND “South Coast Air Quality Management District’s Leaf Blower Exchange Program”

PROTOS winners for category A5, Media Relations

• Diane Pinnick with The Bowers Museum for “Treasures from Shanghai: 5,000 Years of Chinese Art & Culture”
• Porter Novelli for “Boise Valley Economic Partnership: National Business Attraction Media Relations Program”
• OCTA External Affairs for “Navigating Through a Bus Strike”
• Toshiba America Medical Systems & Ketchum for “Toshiba’s Aquilion ONE Launch: Revolutionizing Healthcare in a Single Rotation”
• Westbound Communications for “Macy’s Goes Solar”

Award of Excellence winners for category A7, Special Events and Observances

• Diane Pinnick with the Bowers Museum for “Dorothy and Donald Kennedy Wing Grand Opening”
• GRC Beacon PR Team for “Hosting a Trade Show Abroad!”
• Deborah Mayhew with St. Mark Presbyterian Church for “Community Open House for St. Mark Presbyterian Church”

PROTOS winners for category A7, Special Events and Observances

• OCTA External Affairs for “Hop on Board — Get in the Groove: Celebrating 35 Years of Bus Service
• Westbound Communications for “Macy’s Goes Solar”
• Boost Mobile Public Relations Team for “The Boost Mobile Pro of Surf”

PROTOS winners for category A9, Crisis Communications/Issues Management

• Ben Boyce with Laer Pearce & Associates for “Dangerous Ground: Evacuating Tenants of a Crumbling Apartment Complex without Incident”
• OCTA External Affairs for “Navigating Through a Bus Strike”

Award of Excellence winners for category A12, Internet and Online Marketing Programs

• Westbound Communications for “Sprint’s MyCellStyle.com”

Award of Excellence winners for category A14, Global Communications

• GRC Hong Kong Team for “Staging Mobility World Congress in Hong Kong”

DISTINGUISHED SERVICE AWARDS

Distinguished Service Award – Individual

• Todd Cooley, APR

Distinguished Service Award – Organization

• California State University, Fullerton

BEST IN SHOW

Best in Show

• OCTA External Affairs for “I-5 Gateway Project Programs”

Award Categories

"A" - PROGRAM CATEGORIES

• A1 Community Relations/Institutional Programs
• A2 Total Program - Consumer
• A3 Total Program - Business-to-Business
• A4 Total Program - Non-Profit
• A5 Media Relations
• A6 Public Affairs
• A7 Special Events and Observances
• A8 Internal Communications
• A9 Crisis Communications/Issues Management
• A10 Investor Relations
• A11 PR for PR Award
• A12 Internet and Online Marketing Programs
• A13 Multicultural Programs
• A14 Global Communications

"B" - MEDIA RELATIONS

• B1 Press Kit - Hard Copy
• B2 Press Kit - Electronic
• B3 News Release - Consumer
• B4 News Release - Business-to-Business
• B5 News Release - Non-Profit
• B6 Media Story - Issues Management
• B7 Press Conference
• B8 Broadcast Productions
• B9 Article for Consumer Publication - Written
• B10 Article for Consumer Publication - Pitched
• B11 Article for Trade Publication - Written
• B12 Article for Trade Publication - Pitched
• B13 Best Single Media Placement - Print or Broadcast
• B14 Media Tour
• B15 Creative Tactic / Stunt / Event

"C" - COLLATERAL MATERIALS

• C1 Brochure
• C2 Periodical
• C3 Annual Report
• C4 Speech
• C5 Corporate Identity
• C6 Collateral Materials
• C7 Institutional Advertisement - Advertorial
• C8 Multi-Media Presentation
• C9 Web site Development

SPECIAL AWARD CATEGORIES (Nominations Only)

• D1 Distinguished Service Award - Individual
• D2 Distinguished Service Award - Organization

Entry Guidelines

PLEASE NOTE: The information below is a condensed overview of the submission guidelines. Please view the full version by accessing the Call for Entries.

ELIGIBILITY
Competition is open to all members of the Orange County Chapter of PRSA and to non-members serving an Orange County area event, company or client. Submitted work must have been completed between January 1, 2007 and December 31, 2007, and MUST NOT have been entered in prior PROTOS competitions.

TWO-PAGE DESCRIPTION
A two-page typed (12-point or larger typeface) description must accompany each entry. The description must address each of the following criteria in the following order:
1) RESEARCH
2) PLANNING
3) IMPLEMENTATION
4) EVALUATION

REPRESENTATIVE SUPPORTING MATERIALS
Supporting materials should be included. Use tabs to separate supporting materials for the four sections: research, planning, implementation and evaluation.

ENTRY FEES
PRSA members:.............................................$ 80 per entry
Non-members:................................................$ 125 per entry
Students:........................................................$ 40 per entry
Late fee:........................................................$ 65 per entry

ENTRY DEADLINES
Entries due 5:00 p.m. PST on Friday, April 11, 2008
Late entries due 5:00 p.m. PST on Friday, April 25, 2008

ENTRY DELIVERY
Package all entries together carefully, and send or deliver them to:

PROTOS
c/o Westbound Communications
625 The City Drive
Suite 360
Orange, CA 92868
Phone: 714.663.8188
Fax: 714.663.8181

ANNOUNCING THE WINNERS
All entries will be displayed at the 2008 ROARING PR celebration at the 33rd Annual PROTOS Awards and Banquet on Friday, June 13, 2008.

PayPal is one of the most secure ways to pay electronically. PayPal keeps all credit card information secure and private. Personal credit card data is not shared with the vendor. Pay with PayPal--save money by pre-paying and save time. Note that should you choose to pay by credit card online through the PayPal service, we will ask you to cover the transaction cost (2.9% plus 30 cents).

OC/PRSA Member: $148 per entry
Non-Member: $194 per entry
Student: $107 per entry

Submit Your Entry

Sponsorship Opportunities

Sponsors

OC/PRSA thanks the following companies for their sponsorship and support of PROTOS 2008.

"The Edward Bernays" Presenting Sponsor:
"The Cotton Club" Pre-Party Sponsor:
"The Speakeasy" After-Party Sponsor:
"The Spirit of St. Louis" Diamond Sponsor:
"The Charlie Chaplin" Platinum Sponsor:
"The Louis Armstrong" Gold Sponsor:
"The Model T" Valet Sponsor:
“The Babe Ruth" Silver Sponsor:
"The Fatty Arbuckle" Dessert Table Sponsor:
"The Al Capone" Bronze Sponsor:
"The Will Rogers" Photography Sponsor:
"The Don Juan" Video Sponsor:

Committee Roster