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YoPro 2008 Event Recap

Meet OC's PR Leaders - January 30th 2008

Start your new year of networking with an opportunity you can’t miss. YoPro presents an intimate, roundtable format meet and greet event with OC/PRSA’s finest. Find out how to take your career to new heights from the professionals who have become leaders in our industry.

Whether you’re just breaking into PR or planning your next career move, this is your chance to talk to professionals with a variety of backgrounds, including corporate firm, independent/boutique agency, private company (“in house”), public agency, government and freelance. From collaboration, creativity and perseverance to ethics, mentorship and work-life balance, hear about their successes, challenges and lessons learned.

Speakers

• Katie Coates Ageson, APR, President of PR Projects
• Leisa Brug Kline, Chief of Staff for Assemblyman Chuck DeVore and Owner of Van der Brug PR
• Daniel Rhodes, VP of Marketing & Communications for HomeAid
• Corin Walson, APR, President of President of Access Media Group, Inc.
• Jenny Wedge, Public Relations Manager for John Wayne Airport

Tenacity is important in this industry. Never give up and keep working towards your goals.
-- Katie Coates Ageson, APR

Always stay young at heart. Use your knowledge of Web 2.0 and social networking to position yourself as a valuable PR professional. You will need to learn about all aspects of marketing as you grow in your career. Writing is an important skill. Find a mentor who help you become a better writer.
-- Daniel Rhodes

Go with your gut. Find opportunities to work on projects that you believe in and stick to your convictions. Make sure to maintain balance in your life.
-- Leisa Brug Kline

Do what you feel good about and be passionate about your job. Find a niche you enjoy and don't jump around from job to job every year. Keep coming to OC/PRSA events because they will help you learn and network.
-- Jenny Wedge

Don't be afraid to say no. Your job is also to educate your clients or company about public relations, so maintain your role as an expert advisor. Find your target publics and be sure to utilize other measurement tactics such as evaluating Web hits, sales and more.
-- Corin Walson, APR