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Successful Strategies and the Role of PR in Building a Brand

February 21, 2008

What competitive edge can you offer that will be completely unique to your company?

The answer: your brand.

With U.S. companies spending more than $250 billion on branding every year, differentiation is the most important element of any brand strategy. Join us for an in depth discussion on how to build and grow your clients’ brands and make them stand apart from the crowd. You’ll hear from both sides of the aisle – maintaining the momentum of a successful brand and going back to the drawing board for a re-brand – to learn how to identify and understand your target audience, tap into their emotional response, and elevate the importance of what your brand means to them.


Building a brand empire:
etnies is a premier skateboarding shoe and apparel company and a successful global brand. Upon the heels of the brand’s 20th anniversary, hear how what started as one champion skateboarder selling shoes out of his van has expanded into a multi-million dollar action sports industry icon, backed by a deep commitment to authenticity and its cultural roots.

When to re-think a brand:
KDOC-TV is an independent television station that’s been based in Orange County for more than 25 years. To appeal to a wider audience and attract more viewers, the station is unveiling a completely new brand identity in February – one with a greater focus on becoming Orange County’s local news leader. Hear about the decision to re-brand, the unique strategy and implementation behind it.

Our moderator:
Ralph Rodheim is President of Rodheim marketing, a full-service marketing, public relations and advertising firm in Orange County. An industry veteran, Rodheim has played a hand in shaping well-known brands such as Sports Club/Irvine, Volvo, Land Rover, Hyundai and the Automobile Club of Southern California.

 

WHEN:
Thursday, February 21, 2008
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program

LOCATION:
Tustin Banquet Center
721 West First St., Tustin 92780