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Hot Off the Press: The Inside Scoop from The OC Register
April 17, 2008
Guest Speaker Ken Brusic
Editor, The Orange County Register
Editor, The Orange County Register
Today’s changing economy is driving a ‘survival of the fittest’ atmosphere — and it’s hitting our media outlets hard. Fueled by fundamental shifts in the way people obtain and use news, The Orange County Register is a prime example of a media source making changes to stay ahead of the curve. On the heels of recent content and philosophy changes at the paper, hear first-hand from Editor Ken Brusic what The Register is doing to keep its competitive advantage and how this affects the way local PR pros operate.
Topics will include:
- Strategy behind the latest content and organizational changes at The Register
- New trends in reporting local news and information
- Tips for securing coverage as The Register evolves
- State of the media outlook
WHEN:
Thursday, April 17, 2008
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program
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