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The Next Generation of PR

May 15, 2008

• Do you know who Marie Digby is and how she became a ceWEBrity?
• Have you heard of the latest retail trend: Tuangou?
• Do you know why Bacn is the new Spam?
• Do you know why this affects the PR programs you’re working on right now?
  

If your answer is no, it’s time to shelve those dusty PR textbooks and join us for a presentation of The Intelligence Group/Youth Intelligence’s The Cassandra Report®, prepared especially for OC/PRSA.

The Cassandra Report® is the leading Generation X (ages 25-35) and Generation Y (11-24) trend report in the country and has been recognized by CNN, Good Morning America and other leading outlets as a beacon for how these groups process and utilize information in their daily lives. Based on the results of extensive qualitative and quantitative research, you’ll hear about the latest and greatest highlights from this syndicated study including:

• Macro & micro trends and what’s hot in the all-important youth and young-adult markets
• New media trends like neo-networking, lifeblogging and search, filtration and aggregation
• Marketing trends including advergaming, onscreen retailing and ad portals
• Research tactics & techniques and how they can enhance your PR/marketing efforts

The Intelligence Group/Youth Intelligence, headquartered in New York, is a marketing consulting firm that uses traditional and non-traditional, proprietary techniques to determine today's concerns and tomorrow's trends. The company then translates this knowledge to affect marketing, advertising, and strategies, as well as new product development for a wide range of companies including ESPN, Boost Mobile, Target and MTV. www.intelg.com

WHEN:
Thursday, May 15, 2008
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program

NOTE NEW LOCATION:
The Clubhouse
3333 Bristol Street, Suite 2082, Costa Mesa
(inside South Coast Plaza parking lot next to Bloomingdales)

COST WITH RESERVATIONS BY MAY 12:
$30 member ª $45 non-member • $25 student

After May 12 there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.

RESERVATIONS:
Please register and prepay below using PayPal (credit card processing fee additional), or send an email followed by a check payment to OC/PRSA, PO Box 422, East Irvine, CA 92650.