PR's Impact on the Bottom Line

July 24, 2008

Lunch & Learn Teleseminar

PR's Impact on the Bottom Line
Demonstrating PR Value Through Measurement

Join us for a lunch hour PRSA teleseminar to learn about centralizing your brand monitoring, hosted by OC/PRSA and Orange County Business Council. A boxed lunch is included in the cost of the teleseminar.

WHEN:
Thursday, July 24, 2008
11:45 a.m.
(Please arrive early as the teleseminar begins promptly at noon.)

WHERE:
Orange County Business Council
2 Park Plaza, Suite 100
Irvine, CA 92614

COST:
$20 OC/PRSA Members
$15 PRSSA Students
$25 for Non-members
(Lunch included.)

Sandwiches will be served with bakery chips, a fresh baked dessert and seasonal fruit. Please select your sandwich preference:· Chicken Pesto · Bavarian (Ham or Turkey) · Southwest Roast Beef · Turkey Swiss, Tuna Salad · D.C. Chicken Salad · Tomato Mozzarella.

RESERVATIONS:
This event has sold out. Contact info@ocprsa.org to be placed on the waiting list.

After July 18, we bill for reservations made but not honored and for late cancellations.

ABOUT THE TELESEMINAR:
Proving to top management that your PR programs work has always been important, but is even more crucial now because of the economic slowdown. Showing that PR has an impact involves more than just collecting and counting press clips. It means convincing the boss that your PR messages are being received, retained and understood and that, more often than not, your PR efforts can play a role in changing people's opinions, attitudes and behavior patterns.

This hour-long presentation will bring you up-to-date on the latest developments in PR measurement and evaluation. It discusses the differences between measuring PR at the output, outgrowth, and outcome levels offers tips on how to measure in the most cost-effective manner possible and, also, features a number of real-world case histories of PR effectiveness, including several that have won PRSA Bronze Anvil awards for excellence in PR measurement.

INSTRUCTOR:
Dr. Walter K. Lindenmann is an independent consultant, specializing in public relations and marketing communications research, measurement and evaluation services. He recently retired from Ketchum, the international public relations counseling firm, after creating its Research and Measurement Department and serving for 12 years as the company's Senior Vice President/ Director of Research.