Lunch & Learn Teleseminar: Writing Effective Web Microcontent

October 23, 2008

Writing Microcontent that Communicates Effectively on the Web

Join us for a lunch hour PRSA teleseminar to learn about writing effective Web microcontent, hosted by OC/PRSA and John Wayne Airport.

WHEN:
Thursday, October 23
11:45 a.m.
(Please arrive early as the teleseminar begins promptly at noon.)

WHERE:
John Wayne Airport – Administration Building
3160 Airway Avenue, Costa Mesa, CA 92626
(949) 252-5171
Download directions to our meeting site.

COST (Boxed Lunch Included):
$20 OC/PRSA Members
$15 PRSSA Students
$25 for Non-members

Sandwiches will be served with bakery chips, a fresh baked dessert and seasonal fruit. Please select your sandwich preference:· Chicken Pesto · Bavarian (Ham or Turkey) · Southwest Roast Beef · Turkey Swiss, Tuna Salad · D.C. Chicken Salad · Tomato Mozzarella.

RESERVATIONS:
This event has sold out. Email info@ocprsa.org to be placed on the waiting list.

After October 20, we bill for reservations made but not honored and for late cancellations.

ABOUT THE TELESEMINAR:
Little things mean a lot … especially online. Microcontent — or the headlines, decks, subheads and other “small” pieces of Web copy — actually do most of the communicating. Handled poorly, microcontent can confuse and frustrate Web visitors. In this session, you’ll learn how to write microcontent that engages and communicates with readers, instead of making them scratch their heads and say, “Huh?”

You will learn how to:

• Make sure your Web visitors get the main idea of the story, even if they don’t read the entire text
• Write links and buttons that get clicked
• Test your Web copy to ensure that it is broken into small enough chunks
• Apply six elements of good microcontent (most online writers haven’t mastered these skills, so these techniques will put you ahead of your peers)
• Run a skim test to make sure your online copy is sufficiently scannable
• "For a company with 10,000 employees, the cost of a poorly written headline on an intranet home page is almost $5,000." — Jacob Nielsen, Nielsen Norman Group

INSTRUCTOR:
Ann Wylie, president of Wylie Communications, serves as a PRSA writing trainer, and presents writing workshops throughout the country. She is the author of more than a dozen learning tools, including “Anatomy of a Press Release, Pitch and Emailed Release” and “Writing That Sells.” Ann has served as a public relations professional in an agency, corporate communicator for Hallmark Cards, editor of an executive magazine and as a consultant in her own firm. Her work has earned 40 communication awards.

APR ACCREDITATION MAINTENANCE CREDITS:
Participants earn 1.0 APR Accreditation Maintenance Credit for this teleseminar. For more information on APR Accreditation Maintenance Credits, visit www.praccreditation.org/currentAPRs/index.html