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The Power of PR

October 16, 2008

The Power of PR:
How Communications Can Change Public Behavior

How can PR pros cut through the clutter and actually influence public behavior? Whether it’s to buy one brand over another or to dramatically reduce water or energy use, changing audience behavior is at the core of most PR and public affairs programs. Join us at the October luncheon to learn how one of this year’s most aggressive outreach campaigns is tackling California’s drought and using new techniques to get customers to turn off the tap.

Featured Speakers
San Diego County Water Authority
John Liarakos, Media Relations Officer
Kelly Mooney, Conservation Specialist

Points of discussion will include:

• The psychology of communicating behavior change
• Creating a sense of urgency
• Tactics that work, and those that don’t
• Identifying target audiences and strategy for reaching them
• Lessons learned

WHEN:
Thursday, October 16, 2008
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program

LOCATION:
The Clubhouse
3333 Bristol Street, Suite 2082, Costa Mesa
(inside South Coast Plaza parking lot next to Bloomingdales)

COST WITH RESERVATIONS BY OCTOBER 15:
$30 member ª $45 non-member • $25 student

After October 15 there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.

RESERVATIONS:
Please register and prepay below using PayPal (credit card processing fee additional), or send an email followed by a check payment to OC/PRSA, PO Box 422, East Irvine, CA 92650.