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Cause-Related Marketing
November 20, 2008
A recent PRWeek/Barkley Public Relations Cause Survey shows that of the 67% of companies engaging in cause-related marketing (despite a down economy), 97.3% view it as a valuable brand strategy. And, in a time of budget cutting, it’s especially important that brands stay loyal to the causes they’ve aligned with in order to maintain credibility and boost the bottom line. According to the survey, when a product or company supports a cause a mom believes in, she will buy the brand (66%), pay more for a brand (58%), and try a brand that she normally wouldn’t (69.2%).*
Susan G. Komen for the Cure® is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives and end breast cancer forever. With nearly $1 billion invested to date, Komen for the Cure is the world’s largest source of nonprofit funds dedicated to curing breast cancer. Since 1991, the Komen Orange County Affiliate, with the support of national and local partners, has invested more than $21 million in Orange County based community breast health programs and research.
Hear about successful local cause-related marketing partnerships, creative tactics and general best-practices from the Orange County Affiliate of Susan G. Komen for the Cure and a panel of its marketing partners including:
- Komen Orange County Affiliate - strategic planning, effective outreach tactics and setting up successful partnerships
- Lindora - building bridges, improving brand recognition and managing media representation
- Hilary Kaye Associates – maximizing cause-related PR outreach for the Komen Orange County Affiliate
*Source: Lee, Jaimy. “PRWeek/Barkley Cause Survey 2008: A Good Time to Give.” PRWeek October 27, 2008: 16-18.
WHEN:
Thursday, November 20, 2008
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program
LOCATION:
The Clubhouse
3333 Bristol Street, Suite 2082, Costa Mesa
(inside South Coast Plaza parking lot next to Bloomingdales)
COST WITH RESERVATIONS BY NOVEMBER 17:
$30 member ª $45 non-member • $25 student
After November 17 there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.
RESERVATIONS:
Please register and prepay below using PayPal (credit card processing fee additional), or send an email followed by a check payment to OC/PRSA, PO Box 422, East Irvine, CA 92650.
Contact our office at info@ocprsa.org with questions.
Member $31 |
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Non-Member $46 |
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Student $26 |
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