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Reaching Business Media in Turbulent 2009

January 15, 2009

Reaching Business Media in Turbulent 2009:
Positive New Approaches That All PR Pros Need to Master

Presenter:
Sam Whitmore, editor, Sam Whitmore's Media Survey

Sponsored By:
Cision

Don't be fooled by news of layoffs in the business and trade media. Yes, these are tough times, but pitching opportunities -- at least for savvy PR pros -- have never been brighter. Edit staffs are reaching out to their readerships for ideas and content. Reporters interact with reader comments more than ever before. Video and slide shows are driving lots of web traffic. Contributed content is more welcome than ever.

Pessimists stay on the sidelines -- you can't afford to. The time is now to approach business media in modern ways, and deliver client satisfaction when they need it most.

What You'll Learn:

• The "secret" ways to help editors build "reader engagement" and "time on site"
• The kinds of online content that drive the highest traffic
• The needs of today's prestigious business and trade editors and how PR pros can fulfill them
  

Sam Whitmore, a 25-year PR and journalism industry veteran, is a well-known media analyst and leading consultant to editorial and marketing professionals. The weekly Sam Whitmore Media Survey (SWMS) Editorial Teleconferences, co-sponsored by Cision, offers insight from top tech and business editors from the likes of Barron’s, Business Week, LA Times, FastCompany and Financial Times.

WHEN:
Thursday, January 15, 2009
11:30 a.m. - Noon: Networking and Registration
Noon - 12:30 p.m.: Luncheon
12:30 p.m. - 1:30 p.m.: Program

LOCATION:
The Clubhouse
3333 Bristol Street, Suite 2082, Costa Mesa
(inside South Coast Plaza parking lot next to Bloomingdales)

COST WITH RESERVATIONS BY JANUARY 12:
$30 member ª $45 non-member • $25 student

After January 12 there is an additional $5 charge for walk-ins and late reservations, and no refunds are available.

RESERVATIONS:
Please register and prepay below using PayPal (credit card processing fee additional), or send an email followed by a check payment to OC/PRSA, PO Box 422, East Irvine, CA 92650.