Senior Specialist/Specialist, Public Relations & Analyst Relations

• Assist Director of PR and AR with development and approval cycles for all communications materials, including news releases, customer success stories/case studies, blog posts, executive bios, company backgrounders, media advisories, award and speaker abstracts, and research surveys
• Responsible for inbound and outbound media and industry analyst requests for assigned industries and/or business solutions
• Handle inbound media and industry analyst requests in a timely and effective manner including requests for spokesperson or customer interviews, as well as requests for participation in industry research surveys
• Manage editorial calendar development, pitching and placement for assigned industries and/or business solutions to ensure Epicor participates in appropriate feature articles
• Respond quickly to sales requests, providing useful information in a timely manner for all requests while staying within analyst firms’ policies
• With regard to product launch outreach, assist with scheduling pre-briefs with targeted media and industry analysts; help secure analyst quotes and identify analysts willing to speak with reporters
• Work with marketing team to engage analysts strategically to support marketing efforts including speaking opportunities, report sponsorship for lead generation and webinar participation
• Write and develop briefing and messaging documents for industry analyst and media tours, trade shows and industry events

• Bachelors Degree required in Communications, Public Relations, Journalism, Marketing or related field
• Specialist position requires 2+ years’ experience in public relations and/or analyst relations role with a company or agency required, preferably in software/technology industry
• Senior Specialist position 4-6 years’ experience in public relations and/or analyst relations role with a company or agency required, preferably in software/technology industry
• Knowledge of public relations and analyst relations best practices and procedures
• Current, in-depth knowledge of social media trends influencing public relations and analyst relations
• Existing relationships with key media and industry analysts covering the enterprise software market a plus
• Exceptional communication, writing, editing, project and relationship management skills
• Quick learner, must be able to respond to a variety of media, analyst and marketing request with tight deadlines
• Strong analytical abilities, plus proficiency in all Microsoft Office applications (Word, Excel, PowerPoint, SharePoint, etc.) required
• Energetic, efficient, resourceful  team player with a strong worth ethic and dedication to excellence
• Proven track record developing solid relationships with internal team members and external publics