Last year ushered in a pandemic that we never expected. The changes to our normal day-to-day are still impacting us, but we stood strong as communicators. We shared messages of hope and resiliency and highlighted the amazing efforts of clients both large and small. I took a moment on New Year’s Day to breathe a sigh of relief and wish for a better year – and I hope you did, too.

With that breath came thoughts of how to make the best of the months ahead. I am not alone in planning as the OCPRSA 2021 board of directors – chock-full of brilliant PR professionals – is already working hard to provide you with impactful programming and resources. We are actively working together to apply learnings from the last year to stay on top of the latest PR trends, continue to focus on diversity, equity and inclusion, promote the importance of ethics in communications, and find ways to enhance the human experience as digital fatigue plagues us all. We are excited to make the most of 2021.

For now, our events will remain virtual and continue to be free for all members. Stay tuned for details on upcoming programs and reach out to myself (Justine (at) rocketlaunchagency (dot) com) or any board members with questions. We are here for you. And, if you are interested in helping us, please reach out to join a committee! We’d love to have you.

Let us not rest solely on the hope that 2021 will be better simply because it is a “new year.” Instead, I implore you to take it by the reins and manifest greatness where communications efforts shine bright amidst anything thrown our way. We made it through 2020, and it’s time to hit the ground running to turn 2021 into our best year yet.

Here’s to a bright New Year, to the things that are yet to come, and to the memories that we hold and will soon create!

Justine Houston-Brown, APR
2021 OCPRSA President


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