The Source


Advice from the Jack-of-All-Trades Master –Tim Mead of Angels Baseball

By Emily Mason

Before the Angels took on the Texas Rangers on Thursday, August 24, OCPRSA members met up with Vice President of Communications Tim Mead in the Angels press conference room. Tim shared stories from his 38-season career with the Angels and provided insights into the communications field.

“We are a jack of all trades, master of none,” said Tim, “but we are masters at being a jack of all trades.” Like many of us, no two days are the same for Tim. One day he’s helping dreams come true with Make-A-Wish, and the next he is giving the scoop to local beat writers and working with the owners on various projects. He finds the challenge of never knowing what the day will bring motivating and fun.

At the end of the day, however, Tim is an Angels fan first and foremost, which he credits for much of his success over the years. “I always tell our interns that I hope they never have a job in sports, but instead have a career in sports,” Tim Said. “And that is also my hope for everyone in this room, that it is a joy for you to go to work every day in this field (PR).”

While Tim shared entertaining career stories, he also had some great words of wisdom to pass along:

“Be a tremendous listener.” Listening and taking an interest in others helps build respect and relationships.

“There is never a shortcut for interpersonal communications.” While familiarity with technology and social media sometimes puts younger generations ahead of the game in the mass communications sector, interpersonal communications goes a long way and nothing will ever replace it.

“Find proactive opportunities in reactive situations.” While in the public relations field we tend to prefer being proactive, sports public relations is typically reactive due to the nature of the business.

Put people first and always remember community. “We are members of the community first and foremost.”

Push back sometimes. “You have not done your job right as a PR professional unless at some point you have upset your boss.”

Make sure you are passionate about what you do and the organization you are working for. After all, you “need to believe in something in order to sell it.”

With pre-game adrenaline running high, Tim invited attendees to ask him any questions that came to mind. Ever the open book, Tim answered questions about challenges faced and opportunities with ownership changes, social media and the players. “There is not a textbook for real live situations. The key is common sense and thinking from your heart,” advised Tim.

“Whether you are a player, media or part of the front office, we are all caretakers of a very important institution at this point in history.” As an OCPRSA member and public relations professional, we hope that you utilize Tim’s experiences and advice to care for and advance the organizations/companies you are involved with.

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