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America’s Dynamic Diversity and What it Means for PR Professionals

Posted by OCPRSA Board Member Ted Nguyen on PRSAY

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We’re living in one of the most-interesting times in American history.

And for the public relations professionals, it means tapping into the tremendous opportunities for further human development, risk alienation or, far worst, becoming irrelevant in today’s ever-changing world.

To gain insights into what the future of America looks like, we just need to take a look at the present numbers:

• From 2000 to 2013, the Hispanic or Latino population in 28 states doubled with Spanish as the second most spoken language in America
Latinos outnumber whites in California and New Mexico while Asians outnumber whites in Hawaii
Asians are America’s fastest-growing group with more than 18.2 million people
• For the first time in America, more than 50 percent of kids under 5 are nonwhite
• Today, 4 percent of the U.S. population identify themselves as LGBT
• The purchasing power of Latinos is $1.2 trillion while the Asian buying power totals $718 billion
• Only 7 percent of marketing dollars are spent on targeted ethnic campaigns in this country, although nearly half of Americans belong to ethnic minorities
• Among business owners, people of color own 22.1 percent of businesses
• People of color represent 36 percent of the U.S. labor force but only 4 percent of the top executive positions in Fortune 500 companies
Millennials redefine diversity and transform inclusion

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