The Source

Blog

APR turns 50

 

Authored by: Justin Glover

Chair, OCPRSA APR

This year we celebrate a milestone for the Accreditation in Public Relations, our industry standard band mark of excellence. Now 50 years young, the APR is showing no signs of greying with age as it enters its next half century of recognizing the best public relations practitioners.

OCPRSA hosts an annual study session to assist candidates in pursuing the designation – earned by presenting a successful public plan before a group of APR professionals and passing a rigorous exam. Candidates from this year’s session are aiming at the exam – and if successful, will be honored at this year’s PROTOS Awards program in August.

APR 50th Anniversary Logo OutlinesPublic relations practitioners go for the APR for lots of reasons. For those who came to PR without a formal education in the practice often appreciate learning about the academic foundations of the profession. Others want to hone their presentation skills or take advantage of the tremendous networking opportunities available – from interacting with top pros who are candidates to the slate of speakers and educators who volunteer as instructors.

Nationally, more than 5,000 practitioners are currently accredited, and the APR remains the number-one option for post-graduate certification.

What’s in store for APR in the future? The APR has evolved over its now-golden years – from testing textbook knowledge in its early years to requiring the application of knowledge, skills and abilities in its current form. What’s clear is the APR will continue to adapt to serve the needs of PR pros and hiring executives who look to the certification as they select quality candidates.

Happy birthday APR! You’ve never looked better.

To learn more about obtaining the Accreditation in Public Relations, click here. Contact OCPRSA’s APR and Ethics Chair Justin Glover at justin@communicationslab.com to find out how to sign up for the local chapter’s study session.

 

 

  1. Les Goldberg, APR
    Reply

    For many years I was asked to be a mentor for APR candidates and would love to continue serving in that capacity.
    I particularly enjoy helping with the subjects of ethics, PR case studies, strategic planning and creative tactics.

Leave a reply

Your email address will not be published. Required fields are marked *