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Three Takeaways from The Art of Storytelling with Mark Sevi

OCPRSA welcomed Orange County Screenwriters Association founder Mark Sevi to share on how to craft stronger stories that instantly catch the attention of reporters and the general public. Here are three takeaways from the webinar: Find the “Hero’s Journey” within your story Every story has universal themes we relate to. Joseph Campbell, professor and mythologist, […]

Cutting through the Sea of Sameness during Crises

By Linda Martin, APR, partner at Westbound Communications While we heard and read about the coronavirus for weeks before the spread hit the United States, the most surprising part of the onset of the crisis was how fast it accelerated. That speed took so many companies by surprise. The pandemic went from water-cooler talk to […]

Congratulations to Local PRSSA Graduates

The season of graduation is upon us, and OCPRSA is thrilled to welcome nearly 40 new graduates from local universities to the public relations and communications profession. Though this year’s commencement festivities look a little different because of COVID-19, OCPRSA can’t wait to mentor and guide future pros from Cal State Fullerton, Cal State Long […]

Takeaways from How to be “Employee of the Month” Working from Home

OCPRSA’s YoPro committee successfully hosted its first webinar, “How to be the Employee of the Month from Your Couch: The WFH Do’s & Don’ts.” The webinar was presented to help young professionals and alike to master the art of working from home. Magdalena Gomez, Director of Public Relations, California Southern University, moderated the event with […]

5 Takeaways from the OCPRSA Crisis Communication Webinar

Perhaps more than any other time, the COVID-19 pandemic has underscored the immense value of crisis communications. OCPRSA was proud to host a webinar featuring Danny Craig, APR, director of public relations for Stantec, Brenda Velasco, senior director of communications for Biola University and Jonathan Volzke, senior communications and marketing analyst for the City of […]

OCPRSA Member Spotlight: Annie Sullivan, Kristin Daher, Janelle Kruly, Cathi Douglas & Christie and Ted Nguyen

OCPRSA continues to be amazed at the accomplishments of its 300+ members. To honor our members’ achievements, we recently launched an “OCPRSA Member Spotlight” section in our weekly INBOX newsletter. The new feature highlights news about OCPRSA members’ career growth, updates about OC PR agencies, local company news, and more. Below are the Spotlight Stars […]

Senior Leadership Roundtable: Leading During a Pandemic

It’s not unusual for communications professionals to work remotely. But the coronavirus pandemic has made for exceptional and unusual circumstances. Leading a team can have its challenges even without a health crisis, but with one – it’s not just about the work or the deadlines. IMW President Chris Bretschger shares how he and his agency […]

YoPro Q&A: The Perks of Having a Mentor

Getting started in PR can be daunting and intimidating without the proper resources or connections. This is why it’s imperative to seek out valuable guidance and resources, such as OCPRSA’s Young Professionals (YoPro) group, which provides a helping hand to recent graduates and young professionals looking to advance their careers in Public Relations. YoPro offers […]