The Source


April is APR Month

The APR opens doors. April is APR Month, and as a PRSA member who has earned the right to place this true mark of distinction after their name, you know well that it signifies to employers and the communications community that you possess the knowledge, skills and abilities to succeed as a public relations professional. […]

PR Gives Back Helps Nonprofits Think Outside the Box

By Carly Owens “By attending PR Gives Back, you meet communications professionals that help you think outside the box when it comes to creative and useful tools and resources to incorporate in your communication strategy.” ––Aileen Capelle, marketing manager at Thomas House Have you ever wondered what actually happens at PR Gives Back, and if […]

Celebrating Women’s History Month

A Note from OCPRSA President Justine Houston-Brown, APR Earlier this week, we celebrated International Women’s Day – a global day (March 8) celebrating the social, economic, cultural, and political achievements of women. While our society has further to go before gender equality is realized, we must take a moment to honor those before us. The […]

Join OCPRSA in Celebrating Black History Month

By Gwen Earle, OCPRSA – Co-Chair Programs As we celebrate Black History Month, I reflect upon my career as a Black professional and I’m grateful for the trailblazers who paved the path for my success. My career began in Anaheim with a corporate telecommunications company (PacBell/AT&T), where I progressed through the leadership ranks from an […]

OCPRSA Member Spotlight: All of You!

By Stephanie Thara Metzinger, who served as OCPRSA Membership Chair in 2019 and 2020 As we get ready to ring in the New Year, we wanted to take a moment to reflect on the many achievements of our membership in 2020. As seen in the “OCPRSA Member Spotlight” section in our weekly INBOX newsletter, below […]

Updated APR Accreditation Renewal Process

By Robin Rockey, APR APRs are an elite group of highly respected practitioners for a reason – you worked hard to earn your accreditation and continue to put in the time and effort to maintain your APR and demonstrate your public relations knowledge and professionalism to the world. After many years of benchmark comparisons with […]

Going Beyond the Data: Demonstrating Value through Public Relations Measurement

By Carly Owens I love data and numbers. That’s not normally a declaration you hear public relations professionals make, but because I’ve seen what a powerful tool data can be for our profession, I will shout it from the rooftops. Data fuels public relations measurement, which can sometimes be an afterthought in our industry, but […]

Announcing the 2021 OCPRSA Board of Directors

Please see below our 2021 board members and their new positions of leadership: Board Officers PresidentJustine Houston-Brown, APRRocket Science Marketing & Public Relations President-ElectPatty ConoverBank of America Immediate Past PresidentCharla Batey, MBA, APRCox Communications TreasurerRobin Rockey, APRRockSpark Communications SecretaryBrittney HolbrookKBS Reality Advisors Returning Directors-at-Large James AlleyOrange County Business CouncilCommunity Service Co-Chair Elena Bosch, APRThink TogetherPROTOS […]

OCPRSA Celebrates Hispanic Heritage Month

Each year from September 15 to October 15, we take time to recognize the contributions, legacy and influence of Hispanic and Latino Americans to the culture and achievements of the United States.  Hispanic Heritage Month was originally proclaimed in September 1968 – lasting only one week – during the tenure of President Lyndon B. Johnson. […]