The Source


Looking Beyond Ethics Month

By Mark McClennan Ethical practices are at the core of effective public relations. It is one of the reasons the PRSA has an entire month dedicated to the topic of PR Ethics. PRSA members recognize the importance of ethics. The PRSA Code of Ethics is consistently ranked as one of the most important elements by our members. […]

Strategic Public Relations Planning — Positioning For Success

by Martha Whiteley Strategic planning is at the heart of all public relations. Launching a PR campaign without a strategic plan is like embarking on a trip without a map or GPS. In today’s business environment, with limited resources and ramped up accountability, it’s not enough to head off in a general, vague direction. A […]

APR: Able, Prepared And Ready To Excel

by Brandy L. Jones, APR Attend the APR Boot Camp, the final preparation for the Readiness Review and APR examination, in Philadelphia from Oct. 23–26, just before the PRSA 2013 International Conference.  Since graduating college and entering the public relations industry in 2008, obtaining my APR had been a career objective. As I approached my fifth year post graduation, the decision […]