PROTOS Awards 2017

Orange County’s public relations and communications professionals honored this past year’s extraordinary tactics and programs at the 42ndannual Protos awards ceremony at The Colony House in Anaheim on Thursday, September 28.

Elizabeth Espinoza, an Emmy Award-winning reporter for KTLA, presented 25 award of excellence trophies and 28 top prize PROTOS awards in different categories presented by the Orange County Chapter of the Public Relations Society of America (OCPRSA).

This year’s awards program received over 80 entries across 28 categories. The entries were judged by the Hoosier PRSA Chapter in Indiana.

Powerhouse Communications was awarded the “best in show” prize for their Consumer PR Campaign for Del Taco.

The Anaheim Ducks garnered the Organization Distinguished Service Award while Danny Craig, APR, Director of Public Relations for Santec, won the Individual Distinguished Service Award.

Shining Star Emerging Leader awards were presented to Moira Manimbo of Cal State Fullerton, Victoria Leigh Ward of Biola University and Aubree Ungar of Cal State Long Beach for their contribution to their respective PR student chapters.

The evening began with a cocktail hour where guests networked and socialized with other industry professionals including PR and marketing professionals, local media, and students/PRSSA members.

The event was made possible through the support of these partners:

PROTOS 2017 Sponsors

Awards of Excellence

Total Program – Consumer
Visit Anaheim
Campaign to Change Perception of Destination Brand Anaheim

Total Program – Business-to-Business
Brower, Miller & Cole
Increase Visibility for American Realty Advisors

Total Program – Nonprofit
Revolver Communications
Boras Baseball Classic

Media Relations Programs
Orange County Transportation Authority
64XPress Bus Dedication Press Event in Little Saigon

Public Affairs Programs
Los Angeles County Registrar-Recorder/County Clerk
Make Your Mark Campaign

Special Events & Observances
Richard Nixon Foundation
KTStewart, Pinkston Group, The Woo, James Robie Design Associates

Special Events & Observances
Master Plan Communications
Raymond Handling Concepts Corporation Goes to MODEX

Special Events & Observances
Master Plan Communications
The Lex Group Opens LexSouth in Houston

Special Events & Observances
Brower, Miller & Cole
Total Wine & More Store Opening

Internal Communications Programs
Idea Hall
Dream Courageously with the Cystinosis Research Foundation

Crisis Communications/Issues Management Programs
Powerhouse Communications
Crisis Communications Plan – Del Taco, Inc.

Crisis Communications/Issues Management Programs
Porter Novelli
Pomona Valley Hospital Medical Center

Online Marketing Programs
Visit Anaheim
Bringing Big Anaheim Flavor to Tiny Screens

Press Release/Media Alert
Master Plan Communications
éS Sesla Launch

News Release/Media Alert – Nonprofit
Brower, Miller & Cole
Orange County Rescue Mission

News Release/Media Alert – Nonprofit
Master Plan Communications
Sheckler Foundation’s 9th Annual Golf Tournament & Gala

Press Conference/Press Tour
Reveille, Inc and FivePoint
FivePoint and Live Nation Announce Interim Amphitheater

Press Conference/Press Tour
Visit Anaheim
Olympic Gymnasts and Anaheim Dignitaries Vault Anaheim into a Sports Destination

Article for Consumer Publication – Pitched
Powerhouse Communications
National Consumer Placement – Buzzfeed/Pieology Pizzeria

Article for Consumer Publication – Pitched
Cox Communications & Ray Public Relations
Cox Communications The San Diego Union – Tribune Feature

Article for Consumer Publication – Pitched
Visit Anaheim
Visit Anaheim Wins Over National Travel Writer

Creative Tactic/Stunt/Event
Cox Communications, Hahn Communications, & Ray Public Relations
Cox Communications G1GABLAST Smart Home Event

Internal Communications Material
CEO Communications, Orange County
Transforming the County Internal Newsletter into an Interactive Digital Magazine

Advertorial
Cox Communications & Hahn Communications
How the Gig Life will Change Homebuilding

Social Media Campaign
Biola University
Spring Commencement Social Media Campaign


PROTOS Awards

2017 Best in Show
Powerhouse Communications
Consumer PR Campaign – Del Taco

Community Relations/Institutional Programs
Westbound
Mission Hospital Mental Health Stigma Reduction Campaign Year 2

Total Program – Consumer
Reveille, Inc. and Prjkt Restaurant Group
Prjkt Restaurant Group SeaSalt Woodfire Grill and Bolsa Chica Concessions Launch

Total Program – Consumer
Cox Communications, Hahn Communications & Ray Public Relations
Cox Communications California Public Relations Campaign 2016-2017

Total Program – Consumer
Powerhouse Communications
Del Taco

Total Program – Business-to-Business
Brower, Miller & Cole
Drive Investor Interest to Avanath Capital Management

Total Program – Business-to-Business
Idea Hall
Designing MVE + Partners’ Industry Perception Through Innovative PR

Total Program – Business-to-Business
Ketchum & Toshiba Medical
Get Your Head in the Game: Mitigating Athletic Injury Through First-Of-Its-Kind Study

Total Program – Business-to-Business
Master Plan Communications
Raymond Handling Concepts Corporation Pink Pallet Jack PR Campaign

Total Program – Nonprofit
Reveille, Inc. and Orange County Community Foundation
Iheartoc Giving Day 2016

Total Program – Nonprofit
Richard Nixon Foundation
KTStewart, Pinkston Group, The Woo, James Robie Design Associates

Total Program – Nonprofit
Visit Anaheim
Campaign to Change Perception of Destination Brand Anaheim

Media Relations Programs
Westbound Communications
Chapman University Survey of American Fears

Media Relations Programs
Idea Hall
Counseling SoCal’s Leading Real Estate Counselors to Media Relations Success

Media Relations Programs
Ray Public Relations
PointPredictive Auto Lending Fraud Awareness Campaign

Public Affairs Programs
Communications LAB and Council Member Gene Hernandez
Hernandez for City Council

Public Affairs Programs
Communications LAB and SDG&E
SOCREP

Public Affairs Programs
Biola University
Biola University SB 1146 Campaign

Public Affairs Programs
Mesa Water District
Measure TT Public Information and Education Campaign

Special Events and Observances
Orange County Transportation Authority
64XPress Bus Dedication in Little Saigon

Online Marketing Programs
Orange County Transportation Authority
Metrolink Summer Campaign

Press Kit
Old Spice and Citizen Relations
Hardest Working Collection – Essential “Tools” for New Performance Line-Up

Press Release
Idea Hall
De Novo De Jour: Introducing Blue Gate Bank to Southern California

Article for Trade Publication – Written
Westbound Communications
CHOICE Administrators – “Employees Benefit Adviser Monthly Column”

Article for Trade Publication – Pitched
Westbound Communications
St. Joseph Hoag Health Launches “A New War on Sepsis”

Best Single Media Placement- Print or Broadcast
Westbound Communications
Chapman University Quadriplegic Grad Surprises Mom with Honorary MBA – KTLA-TV

Collateral Materials – External Audiences
Brower, Miller & Cole
Generate Significant Buzz for RAF Pacifica Group

Collateral Materials – External Audiences
Brower, Miller & Cole
Increase Awareness and Drive New Leads for Summit Vendor Finance

Corporate Identity
Brower, Miller & Cole
Rebrand Westwood Financial

2017 Committee

Angelique Navarro, Co-chair
Brittney Holbrook, Co-chair
Liz Wilkins
Emily Mason
Andrew Vo
Alisa Ohara

CONTACT

Brittney Holbrook
Rocket Science Media Group
britt@rocketsciencemediagroup.com

Angelique Navarro
Johnson & Johnson Vision
anavar18@its.jnj.com