PROTOS Awards 2021

 

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Orange County Public Relations Society of America Hosts Sold Out 46th Annual PROTOS with First-Ever Hybrid Award Awards Celebration and After-Party to Mark Return of In-Person Programs

Westbound Communications Earns ‘Best in Show’ while Christopher Trela and Reveille, Inc. are Honored with Distinguished Service Awards and Brenda Deeley Wins Rick Miltenberger Mentorship Award

The Orange County Public Relations Society of America (OCPRSA), the region’s premier industry nonprofit for public relations professionals, is proud to announce it sold out its 46th Annual PROTOS Awards show held on October 7.

The annual awards program themed ‘Harder. Better. Faster. Stronger.’ was the organization’s first-ever hybrid awards presentation and was held virtually via livestream on Facebook and YouTube followed by the sold-out in-person after-party held at the Fifth in Anaheim. The virtual event was emceed by Vicky Nguyen, Spectrum News 1 general assignment reporter.

“Against an extraordinary year riddled with lockdowns, restrictions and challenges from the global pandemic, exceptional public relations and communications professionals innovated, producing outstanding work,” said OCPRSA President Justine Houston-Brown, APR. “Through each and every challenge, public relations professionals had to work harder, better, faster and stronger to bring accurate information to the public in an ethical way like never before, and I’m proud of the incredible work this year’s winners has produced.”

Westbound Communications took top honors, winning “Best in Show” for its “County of Orange 2020 Census Campaign” campaign, which aimed to communicate the vital need to count every person living in the county as part of the national Census that occurs every 10 years. Despite the Census taking place amid the pandemic the campaign supported the county in reaching its highest ever Census response rate.

Brenda Deeley was the third recipient of the Rick Miltenberger Mentorship Award, established in memory of Rick Miltenberger by Westbound Communications, and given to an individual who exemplifies mentorship as Miltenberger did throughout his career. Brenda was nominated by a dozen of her former mentees who all praised her for her unwavering support of their professional and personal endeavors.

The 2020 Distinguished Service Award winners are Reveille, Inc. (in the “organization” category) and Christopher Trela, Arts PR (in the “individual” category). The team at Reveille Inc. and Trela were honored for their outstanding contributions to the goals and ethics of the public relations profession and exemplary dedication to the Orange County community.

Heather Engel, Janelle Kruly, Kristin Scheithauer, Kristina Sarenas and Meg Treat were also recognized for earning an Accreditation in Public Relations (APR) certified by the Universal Accreditation Board (UAB). The accreditation program aims to improve the practice of public relations by assessing competence in 60 areas of knowledge, skills and abilities associated with the profession.

“Our award gala was unorthodox this year, but our team did such an amazing job to make this night special for the winners and our attendees,” said Kara Mikulka, co-chair for PROTOS. “Despite the circumstances, we had a great night, and it was the hard work and dedication of our board members, committee and volunteers that made it a success.”

The event marked the chapter’s first in-person event since the pandemic shifted professional development programs, awards and events online. OCPRSA plans to once again offer a full array of both virtual and in-person programming with topics ranging from digital media to internal communications, media relations and crisis management.

See below the complete list of this year’s winners:

Best in Show
Westbound Communications
County of Orange 2020 Census Campaign

Distinguished Service Award – Organization
Reveille, Inc.

Distinguished Service Award – Individual
Christopher Trela

OCPRSA Rick Miltenberger Mentorship Award
Brenda Deeley

PROTOS Awards

Annual Report
County of Orange – Social Services Agency
SSA Fiscal Year 2019-2020 Annual Report

Broadcast Productions
Reveille, Inc.
“NextGen Mind”: Satellite Media Tour

Community Relations / Institutional Programs
Westbound Communications
County of Orange: 2020 Census Campaign

COVID-19 Response – Crisis Comms/Issues Mgmt
John Wayne Airport – County of Orange
Welcome Back: COVID-19 Response Communications

COVID-19 Response – Internal Communications
Orange County Transportation Authority
Internal Communications Coronavirus Response

COVID-19 Response – Media Relations
Westbound Communications
ACC Cares Nurse: Appreciation Event at Greater El Monte Hospital

COVID-19 Response – Social Media Program
Western Growers Association
#AgIsEssential Campaign

Internal Communications
Idea Hall
One Company, One Driver: Internal Communications

Materials – Internal Audiences
Biola University
PR & Strategic Communications Monthly Newsletter

Media Relations Programs
Idea Hall
Raising Institutional Profile and Capital During a Pandemic

Media Relations Programs
Integrity Public Relations, Inc.
Kensington StudioDock Product Launch

Media Relations Programs
Powerhouse Communications
Tone & Sculpt U.S. Launch

Press Conference or Press Tour
Reveille, Inc.
2021 OC Human Trafficking Task Force Report Press Conference

Press Release / Media Alert – Consumer
Master Plan Communications, Inc.
Lakai x Black Sabbath Launch

Special Events and Observances
Westbound Communications
Promise To Talk: May Mental Health Month Campaign

Website Development
University of California, Irvine
UCI’s OC-Covid19.org Fills the Pandemic Information Gap

Awards of Excellence

Annual Report
Think Together
2020 Annual Report

Article for Consumer Publication – Pitched
Citizen Relations
Citizen Secures Fujitsu Media Briefing and Coverage in Forbes

Article for Consumer Publication – Pitched
The Smart Agency / Brower Group Inc.
Combatting Health from Your Apartment Home

Best Single Media Placement – Print or Broadcast
Master Plan Communications, Inc.
LAMO Fall 2020 Girl’s Life

Collateral Materials – External Audiences
Orange County Registrar of Voters
2020 OCROV Marketing-Advertising Campaign

COVID-19 Response – Crisis Comms/Issues Mgmt
CalOptima
COVID-19 Campaign Prevention Vaccination

Internal Communications Materials – Internal Audiences
University of California, Irvine
UCI Answers the Internal COVID19 Call

Media Relations Programs
Citizen Relations
Fujitsu and Citizen Relations ScanSnap Launch Campaign

Press Release/Media Alert – Consumer
Reveille, Inc.
Vanguard University “Samson’s Career Pop-Up Closet”

Special Events and Observances
Citizen Relations
Top Ramen 50th Anniversary Celebration: #HowDoYouTopRamen

Special Events and Observances
Westbound Communications
Port of Long Beach New Bridge Virtual Grand Opening

Total Program – Business-to-Business
Idea Hall
The New Generation Space Campaign

Total Program – Nonprofit Programs
Reveille, Inc.
City of Hope Orange County “Hope Lives in OC”

Total Program – Nonprofit Programs
The Smart Agency / Brower Group Inc.
Increasing Donors for OC Rescue Mission

Website Development
John Wayne Airport – County of Orange
John Wayne Airport Website Redesign

For More Information Contact:
OCPRSAPROTOS@gmail.com